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| Katy Perry is tapped by The Pokémon Company International to be the premier collaborator of the P25 Music campaign in celebration of the franchise's 25th year anniversary. (Image Source: PokémonBlog.com) |
Since its inception in 1996, Pokémon has brought people together through thick and thin as an iconic video game and entertainment franchise beloved by millions of fans around the world through the years. In celebration of its 25th year anniversary and to continue its long-standing tradition in today's modern world, the beloved and globally renouned franchise is set to align with another force that has also been universally unifying the people and it happens to be none other than music.
Created in partnership with Universal Music Groups for Brands and with pop icon Katy Perry as its premier collaborator, headlining and accompanying The Pokémon Company International's sleuth of fan-focused activations celebrating 25 years of Pokémon across the franchise's portfolio of video games, animation series and movies, merchandise, mobile applications and more is P25 Music, a massive year-long star-studded music campaign featuring some of the biggest names in music - from rising artists to award-winning global superstars. Details about Katy Perry's participation, additional artist surprises and more about the P25 Music Program will be revealed in the coming months.
Through https://25.pokemon.com, Pokémon fans can relive their journeys of the regions that were introduced in every core single game in the franchise - from the recently discovered Galar region from Pokémon Sword and Shield for the Nintendo Switch to the Kanto region from the original Pokémon Red and Blue games released on the Nintendo GameBoy. The site also serves as a hub for those who are updated on the series of upcoming fan activities slated to be announced throughout the year. Furthermore, the Pokémon Company International has also teamed up and collaborated with iconic brands to help fans celebrate the journey with unique promotions and merchandise. These include Build-A-Bear Workshop®, General Mills, Levi's, McDonalds, Jazwares, Scholastic, Mattel, Funko and more.
Pokémon Trading Card Game (TCG) fans and enthusiasts can look forward to a bunch of anniversary-themed collections throughout the year and will soon be able to collect oversized cards featuring Pikachu and beloved first partner Pokémon from the various regions in the franchise-spanning retrospective. This is just a glimpse of what fans can expect from Pokémon's 25th anniversary celebration in 2021. Have a look at the franchise's 25-year history and the various journeys in each of the regions throughout its course in this live-action video here.
