New eBook By Former TV Host Features Success Stories Of Beauty And Wellness Entrepreneurs

LIFESTYLE | April 30, 2021

(Image Source: Amazon.com/ABS-CBN Books)

Be inspired by the success stories of several Filipino celebrities and personalities who have ventured into the business and glamorously intriguing world of beauty and wellness in the eBook "Beauty And The Biz" written by television host Joby Linsangan Moreno, who used to host the program of the same title on the ABS-CBN News Channel (ANC), and published by ABS-CBN Books. The e-book features stories of King of Talk Boy Abunda, celebrity fitness coaches Jim and Toni Saret, renouned make-up artist RB Chanco and several other entrepreneurs.

The self-improvement read serves as a guide to building a beauty empire featuring the journeys of 25 Filipino entrepreneurs who are active in the salon, skin and body care, and fashion industries. Each chapter of the book features learnings from these entrepreneurs who have pursued their dreams such as RB who is now one of the most popular celebrity make-up artists in the country and Jim and Toni Saret, who rose to fame as fitness coaches of "The Biggest Loser Pinoy Edition Doubles, promoting healthy lifestyle through their four-minute workouts, fitness camps and advocacies such as the Fit Filipino Movement. The book also includes a section on Tito Boy Abunda's humble beginnings as a way of encouraging readers to chase their dream ventures.

Fondly called the Orange Lady, Joby is a licensed medical technologist who established her own Orange Blush Salon almost two decades ago at 23 years old and was able to grow her venture to 20 branches today. Aside from tips from fellow entrepreneurs, the "Beauty And The Biz" author also shared the rules she lives by called the "10 Commandments Of The Orange Lady" as well as her own take in balancing a thriving career and family life as a doting wife and mother of three kids. She dedicates the book to readers who are looking for motivation to jumpstart their own enterprise.

“This book tells the real stories of these beauty businesses, which have started small but are now famous, national brands,” Joby said. “This is for you, who, just like me, dreams BIG and starts small. Like me who believes that each one of us has a unique purpose in this life that comes with a personal God-given gift, meant to be shared with others. You are meant to shine." "Beauty And The Biz" by Joby Linsangan Moreno is available on Amazon.com. For more details, visit ABS-CBN Books on Facebook and Instagram @abscbnbooks.

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