 |
| (Image Source: GMA Network) |
With social media used as a powerful tool, digital powerhouse GMA Public Affairs is encouraging more Filipinos to get vaccinated against the coronavirus and help curb its spread through informed choices with the launch of its new online advocacy campaign #JabWellDone last April. #JabWellDone is a two-pronged communication campaign that seeks to address the public's hesitancy on getting inoculated against the COVID-19 virus.
With over 1.5 million COVID-19 vaccines administered as of April 20, 2021 based on the Department of Health's report, the Philippines aims to achieve herd immunity against the virus that started the global pandemic. Yet aside from the limited doses available in the country and more slated to come in the coming weeks and months, the end of the pandemic remains elusive due to the Filipinos' plummeting vaccine confidence. A recent survey from Pulse Asia revealed that six out of ten Filipinos are still hesitant to get vaccinated amidst the overwhelming surge of COVID-19 cases in the Philippines. The country remains the top nation in terms of time spent on social media according to Digital 2021 Global Overview Report and GMA Public Affairs sees it as an advantage to inform more Filipinos on the government's COVID-19 vaccination programs.
Receiving praises and positive feedback from netizens since its launch last April, #JabWellDone provides answers to frequently asked questions (FAQs) about the COVID-19 vaccines and features narratives of Filipinos in and out of the country who have already received the vaccine - especially the medical frontliners, senior citizens and persons with comorbidities - as a way of allaying the doubts of Filipinos still reluctant to receive the vaccine by sharing real stories that they can resonate with. Meanwhile, on the home front, various GMA News and Public Affairs personalities and several Kapuso network employees are eagerly showing their support to the campaign by sharing their own #JabWellDone experience on their personal social media accounts in order to encourage their loved ones to get vaccinated as soon as they have the opportunity to do so including Born To Be Wild host Doc Ferds Recio and GMA News reporters Saleema Refran and Tina Panganiban-Perez.
Filipinos deserve an informed decision on matters that concern them, especially when it comes to their own health and safety, and GMA Public Affairs' #JabWellDone campaign aims to keep the public equipped with the right tools so that they can make the right decision that is best for their well-being. For more information on #JabWellDone, visit and follow GMA Public Affairs on Facebook, Twitter, Instagram, YouTube and TikTok.
