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| (Image Source: Orange Magazine TV/YouTube/Jollibee Philippines) |
During the challenging times the world is facing brought about by the pandemic, the only important thing that we can be grateful for is the opportunity for us to spend time with our families and loved ones. This is what Jollibee wishes to convey as the leading local fastfood chain in the Philippines officially launched its Family Thanksgiving Month celebration which is held all throughout the month of May. Through the month-long celebration, Jollibee aims to start a new tradition to enjoin everyone to openly and actively express their gratitude and appreciation towards their loved ones.
The celebration kicked off last April 29, 2020 via a virtual press conference headlined by the introduction of the brand's long-time endorser Anne Curtis-Smith as the campaign's ambassador as well as the launch of its manifesto video featuring the well-loved Filipino-Australian actress, TV host and social media influencer in her first comeback project with Jollibee after returning from a year-long break in Australia with her family and newborn daughter Dahlia and directed by Joel Ruiz. The short but meaningful video reminds everyone why they should be thankful to their families and make the effort or go to extra mile to express their gratitude more often starting with the Jollibee Family Thanksgiving Month.
“Growing up I feel very fortunate to be showered with much love from my parents and sister, and now my husband Erwan and baby Dahlia. So, every chance I get I want to make them feel how much I appreciate them – whether spending more quality time with them, sharing a meal, or even saying a simple thank you”, says Anne to those who have attended the virtual press conference. “We think that this is the perfect time to start openly showing our appreciation to the people who matter most to us – our families. Jollibee has always been about joy of family and togetherness, and with the launch of the Family Thanksgiving Month, we hope to remind and encourage people to appreciate the time we spend with our families, and to say thank you for all the things that they have done or continued doing for us not just for a day, or a month but for as long as we can. Because if there’s one thing that this pandemic taught us, it’s to never take anything for granted and cherish the people who matter most,” says JFC Philippines Country/Regional Marketing Head and Jollibee Philippines Marketing Head Francis Flores.
The virtual event also features a panel discussion streaming live on Jollibee's official Facebook page on why appreciating our families is important with Anne, Sir Francis, and couple parenting experts Edric and Joy Mendoza. Anne capped off the event by leading the guests to say their simple thank you messages to their loved ones via the #IDontSayThisEverydayBut activity which was a trending topic on Instagram that pushed influencers and netizens to take the initiative to bring the #IDontSayThisEverydayBut movement to Facebook and Twitter resulting in thousands of posts in a matter of days expressing their gratitude and appreciation to their families and loved ones in their own way.
