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| (Image Source: Adobotech.net/Huawei Philippines) |
Global mobile and technology brand Huawei has inked a Memorandum of Understanding (MOU) with the Department of Tourism (DOT) to promote the Philippines' tourist destinations, arts and culture to its more than 600 million mobile device users around the world. The Huawei-DOT partnership aims to showcase the country's world-class tourism spots, locally-made products and tourism-related events to HUAWEI Themes users in over 170 countries and regions.
Under the MOU, HUAWEI Themes users can explore the Philippine curation series now under the "Pinoy Favorites" category on the app homepage. The DOT will be the photo contributor under the said partnership to provide sources related to Philippine arts and culture. Among others, popular tourist destinations in the Philippines such as beaches, islands, heritage towns and deep seas will be featured on the app. Moving forward, the DOT will also offer domestic tourism vouchers for hotels, attractions and tours to HUAWEI Themes users.
Tourism Secretary Hon. Bernadette Romulo-Puyat expressed her gratitude to Huawei for supporting the agency's efforts in handling the effects of the pandemic in the local tourism industry by lending its wide reach of smartphone users. “Our strategy for the safe and gradual reopening of tourism in the Philippines will be greatly supported by this digital content partnership as it will offer Huawei users anywhere in the world with glimpses of our country’s beautiful destinations and allow them to customize their mobile devices with images of our tourism offerings,” Romulo-Puyat said. She hopes that through this project, Huawei smartphone users will be inspired to visit the Philippines once the national government resumes international travel.
Meanwhile, Huawei Philippines Vice-President Daniel Guo emphasized that Huawei's collaboration with the DOT is in line with the "glocalization" approach of Huawei Philippines and Huawei Mobile Services (HMS). “Huawei has established an extensive cooperation with the government, local businesses and communities, to continuously bring innovative digital services to consumers and create greater social values. Through the collaboration, we will curate a series of Philippines-centric wallpapers and smartphone themes, including the scenery landscapes and tourist attractions of the Philippines, as well as creative themes created by local artists, photographers, cartoonists and animators,” Guo said.
The Huawei-DOT partnership will not only help promote beautiful places in the Philippines but will also open a door of opportunity for talented Filipino artists. Mobile themes created by passionate marine environment artist AG Saño and digital artists Mariel Garcia, Nelvin Supilanas, Rehts Merejilla and Mark Magnate are available on HUAWEI Themes. Aside from Guo and Romulo-Puyat, the Huawei-DOT MOU signing was also attended and witnessed by DOT Assistant Secretary Hon. Howie Uyking and Huawei Hong Kong Service Chief Operating Officer Wang Zhihui.
