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| (Image Source: Adobo Magazine) |
ADA Asia, Warner Music Group's independent artist and label services division, and Lilystars Records, a Manila-based independent record label, have officially forged a strategic alliance which will see ADA Asia supporting the Lilystars label - collaborating on new releases, catalogues, brand partnerships as well as live and synchronization deals - marketing and distributing its artists' music across Southeast Asia and beyond.
One of Manila's finest and most successful artist-owned independent record labels, Lilystars Records was founded by Clem Castro, frontman of the alternative pop and rock band Orange & Lemons which led the revival of Original Philippine Music (OPM) in the early 2000s. Its current roster of artists includes ADR, Bryan Estepa, Day & Dream, Dey Rose, Dragonfly Collector, Dustybuns, Galaxy Lodge, Hey, Jane!, Kubra Commander, Lily On The River, Orange & Lemons, Paper Satellites, Parasouls, Project Orange, The Bernadettes, The Camerawalls, The Geeks, The Gentle Isolation, The Midnight Greetings, The Sun Days, Them Bloody Royals, Sunflower Station, and Svvell. On the other hand, ADA Asia has actively inked deals with leading music companies in countries such as Indonesia and Malaysia and aggressively built out a global leadership team focused on serving the Asian space with tailor-made and unmatched offerings.
Commenting on the alliance, Clem said, “Since our inception, we have always intended to offer a home for kindred spirits in indie pop to grow, learn and be heard. Over the years, we knocked on obscurity with an against-the-flow-mentality, as we pledged to become the support system, curator, and community builder for local musicians with a global bent. Our collaboration with ADA Asia will enable us to accelerate our efforts in putting the Philippines on the map with the type of music we create.” ADA Asia managing director Chee Meng Tan added, “I am really excited to be partnering with the team at Lilystars Records. Just like Clem, we are deeply committed to connecting artists with their fans globally. We understand that each artist, creator and label are in a different phase of their careers and have different needs. Our cutting-edge technology and deep understanding of the markets will enable us to distinguish the needs of our partners and offer them bespoke solutions. We look forward to working with Lilystars Records and spreading their music around the world.”
