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| (Image Source: Dot Daily Dose) |
Kultura, through its "Support Local" campaign, is urging Filipinos to use Philippine-made products in their everyday lives. The campaign reinforces Kultura's long-standing partnership with micro, small and medium enterprises (MSMEs). Many people associate Filipino crafts and delicacies with novelty items dubbed as pasalubong. Traditional fabrics and clothes are often identified with special occasions like wedding and graduation ceremonies. On the other hand, Philippine-themed stores typically cater to tourists and balikbayans. But not anymore.
Kultura, a one-stop shop for home décor, food and fashion that brings together the best and the finest artisans and crafters of the country for the modern Filipino, started as the Philippines Craft Section at SM Department Store (now known as The SM Store) and has evolved into a full-pledged brand championing MSMEs. Today, Kultura has over 100 Philippine crafts and products ranging from local chocolates to organic skincare and everyday bags made from recycled materials. The array of home décors and tableware appeals to different tastes: sleek, minimalist (and very child-friendly) wooden plates and bowls you can use every day to elegantly embroidered table runners for special Sunday meals. Kultura and its MSME partners also prove that there is more to Filipino fashion than barongs. Beat the heat with embroidered tunics that are comfortable but still look chic or wear Philippine-themed shirts by local painters to your online meetings and gatherings. Start your day with organic coffee, and relax in the evening with aromatherapy and massage oils.
Kultura Assistant Vice-President for Operations Shiela Tan said, “There are so many functional pieces and products that can turn everyday occasions into something special. Filipino products are world-class, and Kultura simply provides a platform for people to discover them and shop conveniently through our store branches and online shops. Buying Filipino brands helps Filipinos. And in today’s economy, it is especially important to support entrepreneurs, artisans, and crafters behind these locally-made products. Making them part of our everyday lives will help sustain the livelihood of many local and community enterprises and their families. It is also a way to keep our heritage alive for the next generation; this has always been our mission at Kultura."
Kultura stores are located in select SM Supermalls and The SM Store branches nationwide.
