 |
| (Image Source: Philstar.com/Nike) |
Nike continues to accelerate its digital transformation in Southeast Asia and India (SEA&I) with the launch of the company's fastest growing platform, the Nike app, providing members in the Philippines, Singapore, Thailand, Malaysia, India and Taiwan with personalized access to the best of Nike.
Nike is leading its growth strategy with the digital and direct businesses through new technologies, capabilities and innovations. The Nike app connects Nike members to products, guidance, rewards and experiences - all tailored to their individual preferences. A digital Nike hub in the palm of your hand, members receive product recommendations based on what they love with fast and secure checkout. Nike Southeast Asia and India Vice President Sanjay Gangopadhyay said, “The launch of the Nike App marks a critical expansion of Nike’s digital ecosystem in SEA&I. Through this launch, we are creating meaningful relationships with our local members, and inspiring and equipping them to move.”
Nike's growing ecosystem in these regions allow customers to shop on their own terms - how, when and where. Customers can shop at Nike concept stores and partner stores as well as online through the Nike app, Nike.com, SNKRS Web, and the official Nike stores with digital partners such as Lazada. Nike is also helping people make sport a daily habit through the Nike Run Club (NRC) and Nike Training Club (NTC) activity apps. Anyway, the Nike app sports a number of member benefits which include the following:
• Exclusive access: Members will have a chance to get the latest product drops, early and exclusively within the App, including weekly drops every Friday with key styles such as Air Jordan 1, Air Force 1 and Air Max.
• Member rewards: Members will unlock exciting rewards through their personalized “Member Wallet” where they can find exclusive promotions, access to events and more. They can also complete in weekly challenges on the NRC or NTC Apps to gain access to the Champions Locker on the Nike App — an exclusive unlock with members-only access to product and content within the App.
• Inspirational content: Members will have access to stories, guidance and other inspirational content available only in the App.
“A key focus with developing the Nike App for SEA&I was ensuring that the content, experiences, services and product offers are customized based on what we know Nike members in SEA&I want most from us,” says Xia Ding, VP of APLA Nike Direct Digital Commerce. “Over time, this focus becomes even sharper as we learn from member behavior and engagement, so we are able to personalize the Nike App experience to an even greater extent.”
