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| (Image Source: Business Mirror/Sony Music Philippines/WeTV Philippines) |
Everyone knows how Filipinos love their music especially when it's from an iconic band like The Itchyworms who are known for their upbeat melodies and feel-good lyrics. As one of the definitive OPM bands of the last 2 1/2 decades, Jazz Nicolas, Jugs Jugueta, Kelvin Yu and Chino Singson have worked towards creating Pinoy music that will be loved for generations to come. Sony Music Philippines has partnered with online streaming platform WeTV Philippines to take the band's 25th anniversary to a wider audience.
Kicking off the celebration is the release of the official music video and short film of the whimsically poignant The Life I Know off their fifth studio album Waiting For The End To Start released under Sony Music Philippines. Under the direction of Indie Pop Films' Marie Jamora and Jason McLagan with animation by Apartment D, the stop-motion animation video tells the story of Awit as the baby anticipates the arrival of a new sibling. Imbued with Filipino cultural sensibilities, the video is an ode to family and an unconditional love between mother and child. Having been the Itchyworms' former band manager and music director, Jamora had a strong sentimental connection to the band and The Life I Know was her choice when asked to direct a video from the album.
The telling of the band's 25th anniversary story continues with the eventual release of a special feature on its most recent studio album aptly named Sala Set: Waiting For The End To Start followed by a documentary on the band's journey - all of which will be premiering on WeTV. Rounding off the musical celebration will be the release of the band's anniversary album Eto Na followed by the release of the Waiting For The End To Start music video. Coming soon will be an Itchyworms mockumentary and the band's own podcast Worms Upon A Time.
WeTV partners with Sony Music for this extraordinary campaign as part of the former's push to bring the best of Filipino content to a wider audience across the region while celebrating the music of one of the best and most well-loved OPM bands in the country. Just download the WeTV and iflix apps from Google Play and Apple App Store, sign up and you may enjoy streaming Itchyworms' 25th Anniversary specials as well as the best of premium Asian content, original series, Filipino content and animation series among others. WeTV subscribers in the Philippines can opt for either a monthly subscription ringing in at Php59, a quarterly subscription at Php159, an annual subscription at Php599, or a one-month pass priced at Php149 to continue watching once their free trial expires.
