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| (Image Source: ABS-CBN News/Lazada Philippines) |
Southeast Asia's leading eCommerce platform Lazada has officially introduced internationally celebrated South Korean superstar Hyun Bin as the first regional brand ambassador for LazMall, a partner of choice for more than 32,000 local and international brands across the globe. Kicking off LazMall's third year anniversary and Lazada's 9.9 Big Brands Sale, Hyun Bin is featured in the latest TVC where he stars as an agent on a covert mission commandering a crew of operatives. Set to capture the imaginations of fans by reminiscing some of his popular action sequences but in a fun and celebratory twist, his character will release of thousands of LazMall care packages for the public.
One of South Korea's most internationally acclaimed celebrities and the key figures in driving the Hallyu wave towards further worldwide popularity, Hyun Bin is known for his versatile and award-winning performances in successful television series and blockbuster box office hits including Secret Garden, Memories of the Alhambra, The Negotiation and the phenomenal hit Crash Landing On You which garnered him accolades including Most Popular Actor at the 56th Baeksang Arts Awards and Most Popular Korean Artist at the Yahoo! Asia Buzz Awards. He received a Presidential Commendation during the 2020 Korean Popular Culture and Arts Awards.
Lazada Group Chief Marketing Officer Mary Zhou shared, “Lazada was the first to bring the virtual ‘mall’ concept to Southeast Asia and we are delighted to welcome renowned super star Hyun Bin as LazMall’s first regional brand ambassador. With his expansive portfolio of critically-acclaimed films and television dramas, Hyun Bin is a familiar personality respected for his genuine personality and extraordinary dedication to his craft by fans all over the globe. This highly resonates with LazMall’s brand promise of authenticity, quality and a trusted online destination for consumers to enjoy a convenient shopping experience.”
On the other hand, Hyun Bin said, “I’m very happy to be joining the Lazada family and connecting with fans in Southeast Asia as LazMall’s first regional brand ambassador. I look forward to creating lots of fun times together, starting with the 9.9 Big Brands Sale. I wish everyone good health and hope you stay safe until we can meet again in person.” He added, “Shooting the short film for the campaign was incredibly fun, especially when we got creative in demonstrating the efficiency, reliability and variety of products that LazMall offers to shoppers through a secret agent mission storyline.” You can catch LazMall's newest TVC featuring Hyun Bin below.
In August 2021, LazMall launched a new personalized platform LazMall Prestige featuring an extensive portfolio of four categories with over 50 premium brands including L’Occitane, Shiseido, SMEG, Bang and Olufsen, Tempur, Dyson, Polo Ralph Lauren, Calvin Klein, Tommy Hilfiger and the recently added La Mer. In addition to popular features like Brand Mega Offers and a bold returns policy of up to two times compensation in the Philippines, consumers will gain access to their favorite brands through an intimate, visual storytelling experience. They also have 30 calendar days from receipt of shipment to initiate return of items purchased from LazMall including those under LazMall Prestige.
The 9.9 Big Brands Sale event will bring together the region's most renouned brands as well as favorite Lazada marketplace merchants and delight Southeast Asian consumers with exclusive deals and offers via an exclusive curation of time-limited Brand Mega Offers and Flash Sale Promotions on September 9-11. Syncing up with the festivities, Lazada's mascot Lizzie will also make his idol trainee debut via Lazada's newest addition on LazGames, Lazzie Star. Shoppers can help Lazzie "level up" to become a Super Star by completing a series of daily tasks and special missions that will unlock exclusive platform and seller vouchers as well as Lazada Bonus Rewards.
