 |
| (Image Source: Gadget Pilipinas/Smart Communications) |
Fresh off the massive success of its phenomenal partnership with 21st century global pop icons BTS, Smart Communications carries on by releasing its newest TVC for Smart Prepaid featuring 2021's all-male K-pop 'It' group TOMORROW X TOGETHER to promote "Build Your Own GIGA", a breakthrough feature in the Gigalife app that gives prepaid subscribers the ease and convenience of making their own GIGA promos according to their passion and lifestyle needs.
“We recognize that many of our young subscribers have different lifestyle needs based on their dreams and various interests. We want to give them the freedom and flexibility to build the perfect GIGA promo with just a few taps on the GigaLife App. This is one of the most efficient ways for Smart to inspire the Filipino youth. Let the young ones set a path for a better tomorrow,” says Smart Communications Senior Vice-President and Consumer Wireless Business Head Jane J. Basas. The choice of TOMORROW X TOGETHER as the young and effervescent headliners for the campaign couldn't have come at a more opportune time. Recognized globally as one of music's top acts and rallied by their fandom known as MOA (Moments Of Alwaysness), the five-member group resonates with Smart Prepaid's youth-driven purpose.
“Fans are naturally drawn to the music of TOMORROW X TOGETHER because of their signature sound. The music is similarly distinct, as they connect with their listeners through personal stories about the challenges that comes along with growing-up. With that, they are able to represent our young subscribers’ desire to constantly build on their passions and stay committed to their dreams despite the odds,” Basas said. In their first TVC for Smart - a production abundant in special effects and themes exploring virtual reality and digital technology - TOMORROW X TOGETHER shows how Smart Prepaid subscribers build their own GIGA in five clear and concise steps.
1. BUILD. HUENINGKAI talks about the ability to choose your preferred promo validity. Options offered are 3 days, 7 days, and 30 days.
2. PICK. YEONJUN shows how convenient it is to customize your GIGA promo based on your passions – from Video, Stories, Games, Study, Work, or Music.
3. CHOOSE. TAEHYUN presents the option to select from 10 GB to 24 GB of Open Access Data to access all other sites and apps.
4. ADD. SOOBIN explains the option to add specific content from the Entertainment Packs on the GigaLife App.
5. SHARE. BEOMGYU rounds it up with the option to share your own BYOG promo to friends and family. In return, you can earn data rewards and lifestyle perks via GigaPoints, redeemable within the app.
Smart Prepaid subscribers can enjoy the Build Your Own GIGA (BYOG) experience by simply updating their Gigalife app on their smartphones. Upon logging in to the Gigalife app, simply tap the BYOG tile, click Build and customize just as each of TOMORROW X TOGETHER members demonstrated. For an easier way to pay for your preferred GIGA promos and rack up more GigaPoints, be sure to activate GigaPay with Paymaya on the Gigalife app. Once GigaPay with Paymaya is enabled, buying load and subscribing to promos on the Gigalife app can be as easy as clicking your preferred offer and swiping across your screen to confirm your purchase.
