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| (Image Source: Yugatech/Mineski Global) |
Southeast Asia's premiere eSports organization Mineski Global partnered with digital financial services platform GCash to launch the 'mgames' casual gaming platform which offers access to more than 200 easy-to-play lightweight hyper-casual games and various virtual content via the ladder's GLife feature. Through GLife, more than 48 million GCash users in the Philippines will have access to their favorite merchants, get exclusive deals and shop for all things lifestyle.
Hyper casual gaming has grown globally in popularity due to the exponential increase in game titles over the last few years and have contributed to the time spent by the users. Mineski Global noted that in the Philippines alone, 67% of mobile users identified themselves as mobile gamers—and more than 60% of those are aged 35-55 years old. These can be attributed to the ease of gameplay that presents low entry barriers. Moreover, mgames offer free games, instant virtual content, and social features such as chats and group experiences. On the gaming platform, all the guests can enjoy new games leisurely for free. It also hosts a promotional mode where interested guests can win big bonuses amounting up to Php1M.
“We are pleased to announce this partnership with GCash. At Mineski, we are passionate about gamifying all the experiences, and as casual games have seen an uptrend in usage across all age groups globally, the launch of mgames will capture such a trend. Furthermore, the platform can significantly improve user engagement with minimum cost, providing a fun game experience into their platform,” said Mineski Global Chief Executive Officer Ronald Robinson K. Robins. “We are excited to collaborate with Mineski once again, this time by providing our GCash customers a channel to live out their passion for mobile games with just a tap. Through our GLife feature on the app, people can now look forward to more exciting games and even get a chance to win exclusive rewards and prizes while playing. On top of our existing products and services, integrating mobile games into our platform has further demonstrated our leadership in fintech innovation,” said GCash Customer Officer Winsley Bangit.
The gaming platform is now available across the Philippines, and it recorded over 3 million games played in a month after the launch and served around 1 million users. Here is how you can access 'mgames' on the GCash app.
1. Log in to your GCash account.
2. Select GLife in the dashboard.
3. Under the “Explore Categories” section, tap on the “Gaming” button.
4. Select mgames.
5. Finish the onboarding program.
6. Play any game in Compete mode using purchased tokens. (1 token is PHP 15)
7. Earns rewards when you place on the top of the rankings.
