| (Image Source: Daily Advent/Milestone) |
In November 1996, a small group of true video game enthusiasts started a video game development company in Milan, Italy named Graffiti. Soon after, the company released a racing video game entitled Screamer which would eventually be considered a masterpiece and catapulted the company to global success and becoming a leading brand in the field of racing and driving video games on the PC. It would be later renamed as Milestone.
In the following years, Milestone's know-how, passion and meticulous attention to detail that has drove Screamer to success was noticed by one of the biggest AAA video game publishers in the world. This led to a long and fruitful partnership between the two companies resulting in the crafting of the developer's first officially licensed titled - SBK and the MotoGP series - which has entertained more than five million players across multiple platforms through the years. In 2012, Milestone began self-publishing its own games and expanded its portfolio with the MXGP video game series - with its 50 million in revenues worldwide over the years - and, more recently, the Monster Energy Supercross official video games, an extremely successful franchise that has been played by more than 4 million players in the last few years. On the same year, it also launched its proprietary franchise RIDE which has been recognized by the Guinness World Records for having the largest licensed bike roster for a video game.
In 2019, Milestone achieved a major breakthrough in its history as it officially became part of Embracer Group subsidiary Koch Media GmbH, a leading producer and distributor of digital entertainment products, and the rest is history. November 3, 2021 marked the 25th year anniversary of Milestone and this year's celebration of its long history and global impact was headlined by the release and eventual success of Hot Wheels Unleashed. “25 years are an important anniversary. It’s amazing how much intelligence, passion and commitment shaped Milestone in these 25 years. How many challenges, achievements and satisfactions we have experienced! And even after so many years, we’re still having a lot of fun, because we love what we do, and we are ready for the next 25 years," said Milestone Chief Executive Officer Luisa Bixio.
Koch Media Group Managing Director Klemens Kundratitz commented, "We are very proud to have Milestone within our group, their dedication to producing top quality, immersive racing games has stood the test of time, who knows what the next 25 years will bring!” Today, Milestone has more than 260 talents and continues to grow. As the video gaming industry continues to prosper amidst the challenges it is facing, Milestone remains resilient in establishing itself as a true benchmark and literally the golden standard in the world of racing video games. And you can definitely bet on that!!
