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| (Image Source: Adobo Magazine/ABS-CBN Corporation) |
ABS-CBN Entertainment, the Philippines’ leading content provider and the entertainment television production division of the country's premiere media and entertainment company, and Viu, PCCW’s flagship pan-regional over-the-top (OTT) video streaming service, have forged a content partnership to bring the best entertainment shows to Filipino viewers. The collaboration accelerates ABS-CBN’s vision to reach more audiences and promote Filipino talent worldwide as it evolves into a global content creator and strengthens Viu’s commitment to bringing premium Asian entertainment to its users with its massive and diverse content catalog.
“With Viu as our partner, we will be able to champion excellent Filipino content and talent. Thank you very much to Viu for trusting ABS-CBN Entertainment as a partner. We look forward to many more collaborations as we work towards bringing the best of Filipino entertainment to the world,” said ABS-CBN Chief Operating Officer of Broadcast Cory Vidanes. “Viu’s goal has always been to provide premium Asian content to the Filipino people. Thanks to this partnership with ABS-CBN, we’re able to solidify our commitment to not only showcase the best of Filipino content, but also to represent and strengthen the presence of Filipino talent in the region,” said Viu Philippines country manager Arianne Kader-Cu. The partnership was made official during a contract signing event held last January 15, 2022 at ABS-CBN with Vidanes, Kader-Cu, Dreamscape Entertainment head Deo Endrinal, and Viu Philippines content development manager Garlic Garcia.
To kick off the partnership, ABS-CBN’s highly anticipated upcoming drama series “The Broken Marriage Vow,” the Philippine adaptation of the hit BBC series “Doctor Foster,” will be available on Viu on PCs, smartphones and compatible smart TVs in the Philippines starting January 22, 48 hours before its television broadcast. “The Broken Marriage Vow” tells the story of Dra. Jill Ilustre (Jodi Sta. Maria), a dedicated wife and mother whose life turns upside down when she suspects that her husband David (Zanjoe Marudo) is having an affair. The series also stars Sue Ramirez and Zaijian Jaranilla and is directed by Concepcion "Connie" Macatuno.
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GMA Kapuso Foundation's Operation Bayanihan: Typhoon Odette Reached 112,000 Filipinos Nationwide
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| (Image Source: Adobo Magazine/GMA Network) |
From providing COVID-related assistance to immediate relief efforts during calamities, GMA Network’s socio-civic arm GMA Kapuso Foundation (GMAKF) was able to deliver much-needed aid to thousands of affected families of super typhoon Odette in Visayas and Mindanao. Under GMAKF’s Operation Bayanihan disaster relief program, it proactively pre-positioned its teams in key areas prior to the typhoon’s landfall in the country. The Foundation has so far conducted two waves of aid distribution in badly damaged areas of Southern Leyte, Surigao del Norte, Siargao Island, Cebu, and Negros Occidental.
As of January 6, 2022, a total of 69,080 individuals were given food, Noche Buena packages, bottled water, and hygiene kits. A third wave of relief goods distribution to an estimated 43,000 individuals is also ongoing in Bohol, Siargao Island in Surigao del Norte, and Limasawa Island in Southern Leyte. In total, GMAKF will be able to reach over 112,000 individuals from various provinces nationwide. The relief packs were quickly delivered through the help of the Armed Forces of the Philippines as well as with the donations gathered from the public and multi-sectoral partners. GMAKF continues to accept donations to help fellow kababayans to get back on their feet as they welcome the New Year with renewed hope.
For details on how to donate, visit www.gmanetwork.com/kapusofoundation/donate. Donations may also sent through Cebuana Lhuillier or online via GCash, PayMaya, Globe Rewards (Globe Bridging Communities), Lazada, Metrobank Card, ZALORA and Megamart PH.
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Filipina Xiaomi Fan Gets Free Home Renovation From Xiaomi
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| (Image Source: Newsbytes.ph) |
Xiaomi continues to treat its fans to a smart life through the Xiaomi Home Renovation Campaign. The global campaign called Xiaomi Renovation is organized by the Xiaomi Community where their fans can get randomly selected for a free home renovation using Xiaomi AIoT or Artificial intelligence of things products.
The latest Xiaomi fan is Daniela from the Philippines, who is the first among the three lucky fans who got selected by the Global Community. Her home, which she shares with her parents, got a makeover featuring the Xiaomi Pad 5, Mi TV, Redmi Watch 2 Lite, Air Purifier Pro H, Mi Smart Air Fryer 3.5L and Mi Vacuum Mop Pro. Xiaomi fans from across the globe still have a chance in getting their very own home renovation courtesy of Xiaomi by joining the ongoing campaign! They only need to register through this link and tell Xiaomi all about themselves and their home. In Xiaomi Global’s previous global recruitment, they were able to receive over 16,000 views and 400 comments.
Xiaomi, as a global company, has been giving back after a year of milestones. In December 2021, Xiaomi Philippines shared the Christmas spirit to the BASECO community by donating noche buena packages and school kits, while Xiaomi Corporation donated one hundred thousand US dollars (US$100,000) to partner organizations for the benefit of victims of Typhoon Odette (Rai) in the country.
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Shopee Launched Brand Spotlight Campaign
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| (Image Source: Adobo Magazine/Shopee Philippines) |
The future of e-commerce is looking bright. With the global industry expected to grow by $10.87 trillion dollars by 2025, online platforms are in a unique position to help businesses gain more traction and drive conversion. Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, continues to innovate its offerings to support the growth of brand partners with Brand Spotlight – a daily campaign that features exclusive deals and product offerings from Filipinos’ favorite brands. Users can now look forward to unique daily offers from their favorite Shopee Mall brands, such as new product launches, bundle deals, and other exciting promos that are available only on Shopee.
Martin Yu, Director at Shopee Philippines, said, “We want to empower our brand partners with more ways to capture and engage customers. As more consumers want to shop directly from official brand stores on Shopee Mall, we want to provide a focused platform that can help brands unlock more growth opportunities.” Brand Spotlight is the latest in Shopee’s suite of brand offerings designed to promote awareness and deepen customer loyalty. The campaign kicks off with the Brands Spotlight Festival happening now until January 31, where users can expect exclusive offers from leading brands such as Olay, Samsung, Abbott Philippines, L’Oreal, Mikana, P&G Beauty, Unilever Home Care, Unilever Beauty Official Store, Uni-Care Hygienic Products Inc., INSPI, OPPO, Nestlé, vivo, and Pampers.
Participating brands will benefit from Shopee’s omnichannel marketing tools and solutions to help reach new customers, reinforce recall, and drive high-performing sales. Along with Shopee’s integrated marketing support and increased in-app visibility, brands can also take advantage of Shopee features such as Livestream and Shopee Prizes to further engage customers and create excitement. “Brand Spotlight is part of Shopee’s plan to help brands achieve long-term success. We look forward to more collaborations with brands to provide users with the best deals and meaningful shopping experiences," Yu continued.
For more information on Brand Spotlight and the daily exclusive deals offered by leading brands, visit https://shopee.ph/m/brand-spotlight.
