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| (Image Source: Orange Magazine TV/Xiaomi Philippines) |
Xiaomi officially announced the launch of the all-new flagship Xiaomi 12 Series for the Philippine market – the Xiaomi 12 Pro and Xiaomi 12. Designed to empower users around the world with a cutting-edge videography studio and entertainment powerhouse, the Xiaomi 12 Series delivers impressive advancements in Xiaomi’s AI algorithm, flagship processing power, and an all-round elevated experience.
Capture cinematic shots at any time
The Xiaomi 12 Series enables users to record studio-quality shots no matter the scenario, be it challenging lighting conditions or moving objects. Both phones boast a pro-grade triple camera array for versatile shooting, starring a massive 50 megapixel main wide angle camera, with 8K recording capabilities on both Xiaomi 12 Pro and Xiaomi 12. The Xiaomi 12 Pro stands out with its state-of-the-art triple 50 megapixel array, which features a cutting-edge Sony IMX707 ultra-large main sensor. This sensor is capable of catching large amounts of light and empowers advanced imaging capabilities with faster focus speeds and increased color accuracy. The Xiaomi 12 features a 13 megapixel ultra-wide angle camera, along with a 5 megapixel telemacro camera, for filming life from different perspectives.
Beyond impressive hardware, the Xiaomi 12 Pro and Xiaomi 12 also advance Xiaomi’s proprietary AI algorithms. These innovations make it easier than ever for users to record every moment the way they want to, even in low-light or moving subjects. Xiaomi ProFocus intelligently identifies and tracks objects, preventing blurring or out-of-focus shots of moving or veiled subjects. These advancements also include eye and face auto focus capabilities. Ultra Night Video uses Xiaomi’s proprietary algorithms to record video even under extreme low-light, meaning moody, atmospheric shots are clearer than ever. Available on both devices, One-click AI Cinema offers numerous creative options for show-stopping video editing such as Parallel World, Freeze Frame Video, and Magic Zoom modes.
Flagship processing, unprecedented performance and power-efficiency
Flagship experience requires flagship performance. The Xiaomi 12 Series features advanced Qualcomm® SnapdragonTM mobile platforms. The Xiaomi 12 Pro and Xiaomi 12 boast a Snapdragon® 8 Gen 1 processor – Qualcomm’s most advanced mobile platform. Built on a 4nm process, this processor also boosts GPU graphic rendering capabilities by 30% and energy efficiency by 25% when compared to the previous generation1. Both devices come with UFS 3.1 exceptional loading and data transfer speeds along with LPDDR5 RAM for memory speeds up to 6,400Mbps. For optimal product experience, Xiaomi 12 Series packs high-performing cooling systems, bolstered by a super-large vapor chamber and multiple layers of graphite to offer a leading-cooling capability.
All-around elevated entertainment experiences
The Xiaomi 12 Series not only lets users capture every moment in exquisite detail, but also allows them to relive those moments in astonishing detail via an exceptional entertainment experience. All devices offer vivid viewing on an AMOLED Dot Display rated A+ by DisplayMate, and with TrueColor support. For added peace of mind, the display features scratch-resistant Corning® Gorilla® Glass Victus®, and supports Dolby Vision®, industry’s leading imaging technology that brings your content to life with vibrant color and details. The Xiaomi 12 Series also supports HDR 10+. The Xiaomi 12 Pro is SGS Eye Care Display Certified, showing care for users’ long-term visual health during marathon sessions.
Meanwhile, the Xiaomi 12 Pro redefines flagship display with incredibly smooth viewing, scrolling, swiping, and sliding. The device’s highly power-efficient 6.73-inch WQHD+ display leverages AdaptiveSync Pro to intelligently adjust dynamic LTPO display between 1Hz and 120Hz based on content. Xiaomi 12 delivers Xiaomi’s most colorful smartphone display to date, with more than 68 billion colors on 6.28-inch full-HD+ displays. Both feature 120Hz AdaptiveSync, for an impressively high-definition, vibrant, and flicker-free display that conveys every detail. No cinematic experience is truly complete without pro-grade audio. The Xiaomi 12 Series features SOUND BY Harmon Kardon, and creates an immersive audio experience powered by Dolby Atmos®, delivering spatial sound with rich detail, clarity, and realism across all your favorite entertainment. Xiaomi 12 Pro’s quad speakers – in the form of two tweeters and two woofers – deliver clear details and cover an astounding range of sound, while Xiaomi 12 delivers balanced stereo sound ideal for immersive gaming or video.
To optimize core user experience further, the Xiaomi 12 Series incorporates MIUI 13 which was released globally earlier this year. The update includes faster storage, higher background process efficiency, smarter processing, and longer battery life. New features in the upgraded experience include Xiaomi’s proprietary Liquid Storage, Atomized Memory, Focused Algorithms, and Smart Balance.
Next-generation charging
To ensure the Xiaomi 12 Series delivers pro-grade cinematic and entertainment experiences all day, the devices deliver next-level charging speed and safety. Xiaomi 12 Pro features the incredibly fast 120W Xiaomi HyperCharge. With a 4,600mAh battery fully charged in just 18 minutes using Boost mode, Xiaomi 12 Pro delivers next-generation charging capabilities that keep up with user demands2. Xiaomi 12 fits 4,500mAh batteries into compact body designs. Both devices support 67W wired turbo charging for speedy power-up. Xiaomi 12 Pro and Xiaomi 12 also support 50W wireless charging and 10W reverse charging. Xiaomi 12 Pro and Xiaomi 12 both leverage Xiaomi AdaptiveCharge, a smart charging algorithm that learns and adapts to charging habits, which prolongs battery life.
Flagship capabilities packaged in an iconic design
These portable pocket-sized studios fit comfortably in the palm of your hand thanks to the Xiaomi 12 Series’ iconic and user-centered design. Slimmer high-capacity batteries and a narrower ridge gap save precious space within the device. Xiaomi 12 Pro’s 6.73-inch display is encased in a sleek middle frame with sophisticated 3D curves. Meanwhile, Xiaomi 12’s 6.28-inch display measures just 69.9mm in width and is accented by smooth curves for a perfect fit3. Both devices are available in Gray, Purple, and Blue.
Xiaomi 12 Pro Specifications:
- Android 12 OS, MIUI 13
- Qualcomm Snapdragon 8 Gen 1 octa core processor
- Adreno 730 GPU
- 6.73-inch WQHD+ AMOLED capacitive multitouch punch-hole display with 20:9 aspect ratio, 1Hz to 120Hz adaptive refresh rate, HDR10+, Dolby Vision
- Corning Gorilla Glass Victus
- 12 GB LPDDR5 RAM
- 256 GB UFS 3.1 internal storage
- 50 megapixel autofocus Sony IMX707 main, f/1.9, OIS, EIS + 50 megapixel telephoto, f/1.9, 2x optical zoom + 50 megapixel ultra-wide, f/2.2, 115° FoV rear cameras with dual-tone LED flash, motion tracking focus
- 32 megapixel front camera with f/2.5 aperture lens
- WiFi/Bluetooth/NFC/USB OTG/USB Type-C
- GPS/A-GPS/GLONASS/Galileo/BeiDou/QZSS/NavlC
- Dolby Atmos, Harman Kardon quad stereo speakers
- Face recognition, fingerprint sensor
- Dual Nano-SIM, Dual Standby
- 5G/4G LTE (with VoLTE)/3G HSPA+ connectivity
- 4600 mAh non-removable Li-Po battery, 120W Xiaomi HyperCharge fast charging, 50W fast wireless charging
Dimensions: 163.6 x 74.6 x 8.16 mm
Weight: 205 g
Available Colors: Gray, Blue, Purple
Xiaomi 12 Specifications:
- Android 12 OS, MIUI 13
- Qualcomm Snapdragon 8 Gen 1 octa core processor
- Adreno 730 GPU
- 6.28-inch Full HD+ AMOLED capacitive multitouch punch-hole display with 20:9 aspect ratio, 1Hz to 120Hz adaptive refresh rate, HDR10+, Dolby Vision
- Corning Gorilla Glass Victus
- 8 GB LPDDR5 RAM
- 256 GB UFS 3.1 internal storage
- 50 megapixel autofocus main, f/1.88, OIS, EIS + 13 megapixel ultra-wide, f/2.4, 123° FoV + 5 megapixel telemacro, f/2.4 rear cameras with dual-tone LED flash, motion-tracking focus
- 32 megapixel front camera with f/2.45 aperture lens
- WiFi/Bluetooth/NFC/USB OTG/USB Type-C
- GPS/A-GPS/GLONASS/Galileo/BeiDou/QZSS/NavlC
- Dolby Atmos, Harman Kardon quad stereo speakers
- Face recognition, fingerprint sensor
- Dual Nano-SIM, Dual Standby
- 5G/4G LTE (with VoLTE)/3G HSPA+ connectivity
- 4500 mAh non-removable Li-Po battery, 67W fast charging, 50W fast wireless charging
Dimensions: 152.7 x 69.9 x 8.16 mm
Weight: 180 g
Available Colors: Gray, Blue, Purple
Xiaomi 12 Pro 12 GB + 256 GB will retail at Php49,999 and Xiaomi 12 8 GB + 256 GB will be available for Php39,999 as early as March 24. Those who pre-order in Xiaomi’s official online and authorized retail stores from March 24 to April 1 can also score amazing deals. Xiaomi 12 Pro 12 GB + 256 GB buyers will be getting a free Mi TV P1 43” while those who purchase a Xiaomi 12 8 GB + 256 GB will receive a free Mi TV P1 32”. Freebies are subject to stock availability.
