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| (Image Source: Manila Bulletin/Home Credit Philippines) |
To bring Filipinos closer to the life they want, the country’s leading consumer finance company Home Credit Philippines (HCPH) continues to expand its offerings by innovating its products and partnering with more brands and retailers across key categories, such as healthcare, fashion, beauty, and fitness. As the lifestyle partner of Filipinos, Home Credit has served almost 9 million Filipinos nationwide — serving as an ally of Filipino consumers — from achieving every little item in their life’s checklist to the more important investments for their desired future. Home Credit has been pioneering financial inclusion in the Philippines since 2013. It further strengthens this cause by being at the forefront of advocating financial literacy and practicing responsible lending in the country.
Expanding its services to suit every Filipinos’ lifestyle
Being a partner requires flexibility and reliability. As such, Home Credit ensures that its financial services and solutions are available and accessible whenever and wherever Filipinos need them the most. To further cement its commitment to its Filipino consumers, Home Credit continues to expand across key categories, being present in more than 10,000 point-of-sales (POS) partners where customers can avail of installment plans and get the items immediately without hassle. Beyond offering easy installments, Home Credit also offers easy payments to its customers. With Home Credit’s digital payment option Qwarta, customers will be given as much as Php10,000 additional spending limit within the Home Credit app to increase their purchasing power. Qwarta can be used to pay bills without additional cost, shop or buy loads with discounts, or purchase via QR Code. Aside from that, Home Credit also offers customers an option to insure the devices they purchase and even protect their family against COVID-19 and vaccine side effects through HCProtect.
Empowering Filipinos to live the lives they want and deserve
Apart from providing access to easy credit, Home Credit aims to empower Filipinos to claim what they deserve through various needs-apt financial products and services. Along its expanded services are its financial literacy programs that aim to let Filipinos know that a financially stable future is achievable. Its recent Para sa Life campaign is one testament to the company’s deepened commitment to Filipino consumers. It has been a breakthrough for Home Credit in giving the brand a face and a feeling while engaging in transformative communications and utilizing traditional and digital channels. The campaign also debuted a music video that positioned Home Credit as a reliable financial partner that assists Filipinos as they begin a new chapter in life. “At Home Credit Philippines, we see transformative communications as a way to effectively tell our story — the story of empowered Filipinos. The Para sa Life campaign did exactly just that as it encapsulated our promise of companionship in our customers’ life journey,” shares HCPH’s Chief Marketing Officer Sheila Paul. Being able to present our services and solutions in ways that closely speak to our consumers helps us continue championing a financially empowered and inclusive Philippines,” she added. Under the same campaign, Home Credit has also launched its flagship financial literacy radio block time segment in partnership with PraXis and the Manila Broadcasting Company (MBC) in June which airs 2-minute financial tips across all DZRH stations nationwide. It’s set to launch its Wais sa Home financial literacy microsite featuring financial literacy quizzes and other resources and its Wais sa Home national roadshow aimed at expanding its financial literacy programs for youth across the country.
