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| Left: Primetime Action Hero and “Black Rider” Star Ruru Madrid is GMA Network’s latest IP (Intellectual Property) ambassador in the fight against online piracy. Right, top: (L-R) Korea Copyright Protection Agency (KCOPA) International Development Department Senior Manager Taejin Lee, Intellectual Property Office of the Philippines (IPOPHL) Office of the Director General's Chief-of-Staff and Attorney VI Louie Andrew C. Calvario, Globe Telecom Sustainability and Corporate Communications Senior Director for Data Analytics and Intelligence Carlo B.M. Santos, GMA Network Inc. First Vice President and Head of International Operations Joseph T. Francia Right, bottom: (L-R) Baranda & Associates Managing Partner and Rouse Network Principal and Country Manager Atty. Edmund Jason Baranda, Kroma Entertainment's Atty. Ro Manalo, GMA Network Inc. Assistant Vice President for Legal Affairs Atty. Jose Vener Ibarra (Image Source: GMA Network) |
In its continuing commitment to protect intellectual property (IP) rights in the broadcast and content creation industries, leading Philippine broadcast media company GMA Network mobilizes its roster of homegrown Kapuso talents in its anti-piracy campaign "Stream Responsibly. Fight Piracy." The latest to join the said campaign is no less than Primetime Action Hero Ruru Madrid. Proving that he fights crime not just on TV but also in real life, the “Black Rider” main star is the Network's latest Kapuso IP ambassador in the fight against online piracy.
Other Kapuso celebrities set to contribute their voices to GMA Network's anti-piracy campaign are the lead stars of GMA Afternoon Prime's “Stolen Life". In an upcoming video, award-winning actor Gabby Concepcion, high-caliber actress Beauty Gonzalez, and bankable leading lady Carla Abellana encourage audiences to stream only from legitimate platforms and sites. They join the growing list of Kapuso IP ambassadors in the multi-platform campaign which includes Miguel Tanfelix, Ysabel Ortega, Radson Flores, Matt Lozano, and Rafael Landicho of "Voltes V: Legacy"and Kapuso Primetime Princess Barbie Forteza. These ongoing efforts are part of GMA's proactive stance and dedication to safeguarding intellectual property rights. In a presentation at the “International Forum On Copyright Enforcement” held last November 16, 2023, GMA First Vice President and Head of International Operations Joseph T. Francia gave the audience a peek into how the Network shapes their initiatives.
Speaking at one of the crucial discussions of the event, Francia pointed out the importance of impactful consumer messaging. “Our millions of viewers are our key stakeholders in this fight against piracy,” he said. To amplify these campaigns, he emphasized that “anti-piracy concepts should be translated into words that our audience can understand and appreciate.” GMA has more plans and ideas in the pipeline and continues to combat digital piracy by educating its employees, mobilizing and activating homegrown Kapuso artists and talents, and collaborating with partners in the industry. Taking part in the “International Forum on Copyright Enforcement” event organized by the Alliance for Creativity and Entertainment (ACE), the Intellectual Property Office of the Philippines (IPOPHL) and the Korea Copyright Protection Agency (KCOPA) was GMA Network Assistant Vice President for Litigation, Special Projects and Legal Affairs Atty. Jose Vener Ibarra who was a panelist in “Forging Collaborations Among Rights Holders, Intermediaries, and Government to Tackle IP Crimes” held last November 14, 2023. GMA Network, represented by Francia, also participated in IPOPHL's (Intellectual Property Office of the Philippines) launch of the first “Voluntary Site Blocking Mechanism” in Asia on November 16, 2023.
