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| (Image Source: marketech apac/KC Global Media/Tourism Malaysia) |
AXN Asia, a leading English-language general entertainment channel owned by KC Global Media, has announced its strategic partnership with Tourism Malaysia to present "Unfading Memoirs", an exhilarating exploration production showcasing Malaysia’s rich cultural tapestry and breathtaking landscapes. Slated to premiere in July 2024 across Asia, this exotic production offers viewers a fresh perspective on the beauty of Malaysia through the lens of entertainment.
This pioneering collaboration between AXN Asia and Tourism Malaysia represents a multi-dimensional fusion of travel and entertainment. Launched across television and social media platforms, "Unfading Memoirs" features beautifully curated experiences from different travellers’ perspectives and aims to inspire audiences to advocate these extraordinary destinations. Through a series of user-generated content initiatives, viewers will be empowered to share their own travel experiences, further enriching the narrative of the unique destinations while having the opportunity to win exclusive trips. KC Global Media Co-Founder, President and Chief Executive Officer (CEO) George Chien expressed his enthusiasm for the partnership, stating, “Partnering with Tourism Malaysia for ‘Unfading Memoirs’ is an honour for AXN Asia. Our commitment to promoting travel and adventure is deeply ingrained in our ethos, and this collaboration perfectly aligns with our mission to inspire wanderlust and cultural exploration – exemplifying our dedication to producing meaningful and engaging content that resonates with viewers across the region. We are excited to embark on this journey with Tourism Malaysia and look forward to creating more impactful projects together in the future.”
"Unfading Memoirs" serves as a testament to the beauty of travel, inviting viewers on a captivating journey through Malaysia’s culinary delights, cultural heritage, and outdoor adventures. Hosted by renowned personalities and avid travellers Justin Bratton and Selina Lo alongside the charismatic food and travel enthusiast Erwan Heussaff, the mini-series promises an immersive and unforgettable exploration of Kuala Lumpur, Penang, Sabah and Sarawak. This travelogue seamlessly encapsulates the essence of these destinations, transcending conventional digital content by weaving together a diverse array of experiences into the ultimate travel compendium. Through the hosts’ uniquely AXN-inspired narratives, the series brings these locales vividly to life, offering a dynamic and accessible guide to exploration right at your fingertips. Tourism Malaysia's Director General Manoharan Periasamy echoed, “Malaysia is a treasure trove of cultural diversity, natural beauty, and captivating experiences – for which we’re eager to showcase Malaysia’s unique charm to a wider audience, inviting travellers from around the globe to discover the wonders of our country. Together with AXN Asia, we’re committed to positioning Malaysia as a top travel destination, sharing the essence of Malaysia with the world and fostering meaningful connections through travel.”
Speaking of KC Global Media, Asia’s leading entertainment network has recently announced a strategic portfolio refinement to accelerate growth across key markets. This move involves the closure of the linear Japanese entertainment channel GEM which will be effective on July 31, 2024. Following a comprehensive review of audience preferences and content landscape trends, KC Global Media has made the strategic decision to dedicate greater resources to its established and high-performing channels – AXN, Animax, and ONE TV Asia. According to Chien, "This strategic shift allows us to further strengthen our position as a leader in specific content genres. By focusing on AXN, the destination for thrilling action and drama; Animax, the region’s leading Japanese anime channel; and ONE, the premiere platform for Korean entertainment, we can deliver a more impactful and targeted content experience for our viewers.” KC Global Media remains dedicated to providing high-quality entertainment experiences across its core channels. This includes ongoing investments for AXN, Animax and ONE, along with co-production partnerships and regional content development. Though the channel will no longer be airing starting August 2024, GEM remains available on demand through online streaming platforms in various serviceable markets.
