 |
| Puregold Price Club Inc. Chairperson Susan Co and President Ferdinand Vincent P. Co (center) along with Puregold's partner suppliers at its 2024 Negosyo Convention (Image Source: The Manila Times/Puregold Price Club Inc.) |
Amid fluctuating economic conditions faced by Filipinos, Puregold continues to fortify the foundation of local communities — sari-sari stores and food establishments — and solidifies its position as the country's go-to retailer for micro, small and medium enterprise (MSME) business owners. Recognizing these entrepreneurs as pivotal to the Philippine economy, Puregold’s Tindahan Ni Aling Puring program offers comprehensive benefits tailored to bolster resilience and support the growth of the micro, small, and medium business enterprises sector. “Over the last few years, we have witnessed a strong growth in the number of Aling Puring members. A consistent surge in member visits and purchases helped record-setting volumes,” said Puregold Price Club Inc. President Ferdinand Vincent P. Co. Members attribute this to Puregold’s offerings including the convenience of a one-stop shop for all their business needs, the reliability of product quality, convenient locations, and competitive pricing. With nearly one million members, the Tindahan Ni Aling Puring program is the cornerstone of Puregold.
One way that Puregold gives back to its members is through the annual Negosyo Convention held last May 16-18, 2024 at the World Trade Center in Pasay City. This year’s theme “Asenso Tayo" underscores Puregold’s commitment to boosting the profitability and long-term viability of Filipino sari-sari stores and other small businesses. “Sari-sari stores continue to be resilient institutions in the community. Puregold will fervently protect them, to support the livelihood of millions of Filipinos,” said Vincent. The said convention welcomed a record-breaking number of over 12,000 members of Tindahan Ni Aling Puring, which is now celebrating its 20th year anniversary. “This year we are commemorating significant milestones, because first, we are just four (4) doors away from reaching 500 Puregold stores. And second, because 2024 marks the 20th year of our Tindahan Ni Aling Puring program! Mga Ka-Asenso, dalawampung taon na tayong magkasama sa ‘Always Panalo’ na pagne-negosyo!” said Puregold Price Club Inc. Chairperson Susan Co.
The annual Negosyo Convention stands as a testament to Puregold’s dedication to supporting and empowering its nearly one million MSME members owning small businesses such as sari-sari stores, karinderyas, bakeries, mini groceries, food catering services, and other food service enterprises. “‘Panalo’ is not just a goal to be achieved, but a mindset to live by. Be assured that Puregold will continue to innovate and inspire all Ka-Asensos in the next decades to come,” Susan concluded. Supported by more than 120 partner brands including Monde Nissin, Nestlé, Procter & Gamble, Unilever, Universal Robina, Alaska Milk, Century Pacific Food, Coca-Cola Beverages, Colgate-Palmolive, GCash, Nutri-Asia and Rebisco, the Puregold Sari-Sari Store Negosyo Convention was a must-attend event for Aling Puring members. Commodities and goods were offered in exclusive value deals and bulk promotions, allowing business owners to maximize their budgets and enhance their operations.
“The solid participation of global and local brand partners, along with the impressive turnout of Aling Puring members at our annual Sari-Sari Store Convention, reflects the trust and confidence our suppliers and members place in us. We will aggressively equip and supply our Aling Puring members with the best prices and assortment of goods so they can serve their communities better,” Vincent added. Through aggressive cost-saving initiatives and first-to-market programs, Puregold remains true to its promise to help Pinoys across the country grow their businesses every step of the way. Puregold also reiterates that its core mission will continue to benefit sari-sari stores and other businesses. Through strategic initiatives and robust support systems, Puregold pledges to remain a steadfast partner in the growth and success of Filipino entrepreneurs across the nation.
