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| (L-R) Monica Pinson of Sikad Ta Iloilo, McDonald's Philippines Senior Corporate Communications Manager Denise Barrameda, McDonald’s Philippines Assistant Vice President – Corporate Relations & Impact Adi Hernandez, San Ride Bukas Managing Partner Vic Narciso, and Choice Gourmet Banquet Inc. Operations Consultant Alan Pagtalunan with Birdie, Hamburglar, and Grimace (Image Source: foodfindsasia.com/McDonald’s Philippines) |
As McDonald’s Philippines takes strides in building communities that share its commitment to caring for the environment, the QSR (Quick Service Restaurant) giant held its biggest yet Tour de McDo in Iloilo City, drawing close to 400 cycling enthusiasts. The program is part of the fastfood giant’s Green & Good initiative which aims to implement sustainable solutions in its restaurants and advocate for sustainable mobility.
“With the rise of cycling as both a means of transportation and recreation, our goal at McDonald’s was clear — be a place where cyclists can safely and conveniently stop over for their favorite meals. More importantly, we recognize the positive impact of cycling both for the individual and for the environment. With Tour de McDo, we are able to connect with different cycling communities, and together, advocate for more Filipinos to ride,” said McDonald’s Philippines Assistant Vice President for Corporate Relations & Impact Adi Hernandez. Tour de McDo is a multi-stage biking event in partnership with San Ride Bukas and Sikad Ta Iloilo that kicked off at McDonald’s Iloilo Business Park in Megaworld Boulevard. Cyclists pedaled through the city’s streets in two categories, the 15-kilometer route and a more challenging 30-kilometer course. It is the first Tour de McDo to be held in Visayas and in the bike capital of the Philippines.
“We are thankful for the city’s support to Tour De McDo and admire the example Iloilo City has set in being truly bike-friendly — it was great to see safe, bike-friendly roads (and routes) as well as public spaces for cyclists. We hope this inspires more cities and businesses across the country to be more bike-friendly," said Hernandez. To extend the celebration throughout the month, McDonald’s Philippines brought back the successful Cyclist Meal, an exclusive McDonald’s App offer made available for all weekends of June. Perfect for post-ride meals, cyclists simply had to present the offer on the McDonald’s app to get a Cheesy Eggdesal with Sausage and a Medium McCafé Iced Coffee Original for only Php99. Tour de McDo encourages a sustainable active lifestyle with cycling routes that feature various McDonald’s Green & Good stores that are equipped with bike-friendly solutions such as a Bike & Dine facility so that cyclists can dine without having to worry about their bikes and bike racks that are conveniently situated for bike parking. Select stores also include Bike Repair Stations that allow cyclists to carry out basic repair and maintenance on their bikes.
Tour de McDo has already earned recognition in the advertising and marketing scene, both locally at the Kidlat Awards and internationally at Spikes Asia, Asia Pacific Tambuli Awards, and at the New York Festival — underscoring the initiative’s effectiveness in promoting sustainability and fostering community engagement. In February 2023, McDonald’s launched and held the first Tour de McDo in its fifth flagship Green and Good Store in Nuvali Laguna, the 700th store in the country, and ended in McDonald’s Tagaytay De Los Reyes. The second Tour de McDo held in June 2023 attracted 100 participants in rides simultaneously held in Pampanga, Intramuros, and Tagaytay. Cycling enthusiasts who missed the Tour de McDo in Iloilo are invited to explore various bike routes across the country featuring McDonald’s Green & Good stores as convenient pit stops. To discover bike-friendly McDonald’s locations in your area, visit https://mcdonalds.com.ph/press-center/ride-the-arches.
