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| (Image Source: Orange Magazine TV/AirAsia) |
MOVETIX, the global ticketing platform for events & concerts exclusively accessible via the AirAsia MOVE app, has officially announced a strategic partnership with Ticketmelon, one of the premier ticketing and event technology platforms in the Southeast Asian (ASEAN) region. This collaboration will see Ticketmelon’s extensive inventory of over 300,000 tickets across the ASEAN region integrated into the AirAsia MOVE app, offering travellers and event-goers a seamless experience to book flights, accommodations, event tickets and even airport transfers — all within a single, convenient app.
The collaboration is solidified by a partnership agreement signing ceremony led by MOVETIX CEO Hassan Choudhury and Ticketmelon CEO Panupong Tejapaibul which was witnessed by Capital A CEO and MOVE Digital Executive Chairman Tony Fernandes, AirAsia MOVE CEO Nadia Omer, AirAsia MOVE Chief Marketing Officer Ravi Shankar, Ticketmelon Commercial Director Teerarit Saubhayana and Ticketmelon Marketing Lead Som Puangladda. This partnership comes at a time where live events tourism is growing at unprecedented rates with sports tourism leading the way valued at US$564.7B and is expected to almost double in value to US$1.33T by 2032 while music tourism is projected to contribute an additional US$13.8B, more than doubling its current valuation of US$6.6B. Capital A CEO and MOVE Digital Executive Chairman Tony Fernandes commented, “We want to make everyone’s dreams of attending any event or concert, wherever in ASEAN, into a reality, and make it as affordable as possible. AirAsia MOVE, our OTA platform is not just about booking hotels and flights, but about giving you experiences that you have never dreamt of. We look forward to working closely with the Ticketmelon team, and I would like to thank them for doing an incredible job so far, and for giving AirAsia MOVE the trust to deliver for them."
MOVETIX by AirAsia MOVE CEO Hassan Choudhury commented, “We are in very exciting times, especially driven by the region’s young, dynamic population and increasing disposable income who are part of a growing global fanbase who will spend to travel to iconic live events such as sports and concerts. With the integration of Ticketmelon’s event listings into AirAsia MOVE, travellers will have unprecedented access to a wide range of concerts, festivals, and events, making it more convenient than ever to plan their entire trip in one place. We look forward to working hand-in-hand with Ticketmelon and leverage each other’s strengths to bring the best of live events to the region. With this integration, users can expect a more comprehensive travel experience, whether they are planning a weekend getaway to attend a music festival or organising a trip to catch a major sporting event. The future of travel and event booking in Southeast Asia has never looked brighter.”
Ticketmelon CEO Panupong Tejapaibul adds, “We’ve witnessed tremendous growth in the events sector across the region with Ticketmelon emerging as a key hub for music and entertainment events. This partnership with AirAsia MOVE marks another significant milestone for us as two leading regional companies come together to elevate the experience of music and event tourism. The exponential growth potential of this industry is clear and we’re excited to combine our strengths with AirAsia MOVE to offer an unparalleled experience for event-goers across ASEAN." Through this partnership, Ticketmelon will gain access to AirAsia MOVE’s large and engaged user base, enabling them to tap into new markets and demographics. Meanwhile, AirAsia MOVE continues to expand its offerings, solidifying its position as ASEAN’s favorite travel companion by being the go-to platform for all travel-related needs in the region.
