 |
| (Image Source: Orange Magazine TV/Sony Philippines Inc.) |
Sony is redefining the home movie experience with the latest BRAVIA TVs led by the flagship BRAVIA 8 OLED. The new models enhance cinematic depth like never before by delivering unmatched picture and sound quality. Now, viewers can immerse in the same magic as watching on the big screen. The matching features and design of BRAVIA TVs and BRAVIA Theatre home audio products make it easier for consumers to set up a complete home entertainment package. By unifying TVs, soundbars, and other home media technologies under one powerhouse brand, Sony aims to further solidify its standing as a one-stop destination for enjoying the ultimate media entertainment experiences.
“Building on the decades of operating at the heart of the professional film production equipment development as well as film production and distribution, Sony is in a unique position that allows it to utilize its unparalleled film industry, professional equipment, and consumer electronics experience with its pioneering BRAVIA TVs and BRAVIA Theatre home audio devices. We’re excited to launch the new BRAVIA TV and BRAVIA Theatre home audio products that usher in new exciting features, elevating the way you can watch films at home to new heights," said Sony Philippines Home and Personal Entertainment Marketing Division Director Kentaro Imamura.
Watch films at home the way the creator intended
BRAVIA TVs intelligently optimize color, contrast, and brightness for a home viewing environment that is brighter than a cinema. This is to ensure that the at-home watching experience is faithful to how the creator envisioned their picture to look. One of the elements that allows to achieve it is the high peak brightness of the BRAVIA 7 Mini LED model paired with precise backlight control. The picture becomes authentic with the right parts of the screen appropriately lit, letting the viewer discover even the smallest details the filmmaker put in the scene, especially in the Studio Calibrated modes developed in collaboration with the leading streaming services.
Provides optimal picture quality to enjoy movies at home
• XR Processor: Sony’s XR Processor features a scene recognition system that detects and analyses data with high accuracy, and then optimises the picture for ultimate realism to reproduce a cinema creator’s intention.
• XR Backlight Master Drive: Like the backlight control technology in Sony’s professional monitors used by filmmakers, XR Backlight Master Drive with a unique local dimming algorithm precisely controls thousands of LEDs for truly authentic contrast to preserve shadow detail in the most demanding scenes.
Provides optimal sound quality to enjoy movies at home
• Voice Zoom 3™: Sony’s new Voice Zoom 3 recognises human dialogue through AI algorithms and amplifies or reduces its volume so even small dialogue sounds loud and clear. It works great with the BRAVIA Theatre home audio products.
• Acoustic Center Sync: Acoustic Center Sync integrates your sound system such as a soundbar with the TV so that the sound precisely matches the action on the screen, bringing a cinema-like setup home. In cinemas, a speaker is placed directly behind the screen, which has numerous small holes, and the sound emitted from it is passed forward so that the dialogue and sounds overlap with the image projected onto the screen and are heard from the correct position. When you combine BRAVIA TVs and BRAVIA Theatre products, the Acoustic Center Sync function fuses the sound of the TV’s speakers and the soundbar seamlessly, creating a cinema-like experience where the sound appears to come directly from the TV screen.
• Settings for Voice Zoom 3, Acoustic Center Sync, BRAVIA Theatre audio products connected to BRAVIA, and other TV features can now be operated using the BRAVIA Connect App (formerly Home Entertainment Connect App) without displaying the menu bar on the TV screen while watching a movie.
A wealth of modes to precisely reproduce the image quality intended by the creator at home
BRAVIA is equipped with Studio Calibrated modes that reproduce the image quality intended by film content creators in a home setting. In addition to the existing established Netflix Adaptive Calibrated Mode and SONY PICTURES CORE (formerly BRAVIA CORE) Calibrated Mode, Prime Video Calibrated Mode is a new mode designed to provide customers with even more ways to experience premium entertainment through the lens of the creator. With Prime Video Calibrated Mode, customers can enjoy optimum3 picture quality that is automatically calibrated across movies, series, and for the first time, live sports.
Both BRAVIA TVs and BRAVIA Theatre home audio products are compatible with IMAX Enhanced as they have been certified by IMAX and DTS® to meet rigorous standards needed to get the best possible IMAX movie experience from SONY PICTURES CORE (formerly BRAVIA CORE) and select films on Disney+. Movie fans can enjoy optimised IMAX picture and sound on BRAVIA TVs and BRAVIA Theatre home audio products with IMAX Enhanced mode, including IMAX Enhanced sound with DTS:X available by this summer on Disney+. In addition, SONY PICTURES CORE will introduce selected series from Crunchyroll9 – a streaming service focused on anime. This will add a host of Crunchyroll anime series to customers with an included streaming package10. BRAVIA supports both Dolby Vision® and Dolby Atmos®, for incredible brightness, sharper contrast, richer colours, and immersive sound across your favourite entertainment on Disney+, Prime Video, Netflix, and other popular streaming services.
• IMAX Senior Vice President and General Manager of Streaming and Consumer Technology Vikram Arumilli: “We’re excited to bring audiences an unrivalled cinematic experience in the home and beyond with Sony’s new BRAVIA IMAX Enhanced certified TVs and BRAVIA Theatre home audio products. IMAX Enhanced is designed to preserve and enhance filmmaker’s vision and intent and Sony’s expanded device offering adds more ways for fans to experience the power of IMAX through some of the most iconic films hosted on the platform.”
• Dolby Laboratories Vice President of Consumer Entertainment Manesh Balakrishnan: “Storytelling is at the heart of everything we do at Dolby. With Dolby Vision and Dolby Atmos, creatives have a wider set of tools to work with so audiences can experience their stories exactly as they envisioned. Through the combination of Sony best-in-class engineering and Dolby’s industry leading innovations, consumers can enjoy truly cinematic Dolby experiences on their favourite Sony BRAVIA and BRAVIA Theatre devices.”
Environmental initiatives
Sony has set forth an environmental plan called Road to Zero which aims to achieve zero environmental impact through its business activities and product life cycles by 2050. To contribute to this vision, BRAVIA will pursue innovations that provide the best viewing experience with high picture and sound quality and a premium design all the while contributing to reducing environmental impact inter alia as described below.
• Reduced power consumption: BRAVIA 7 uses Sony’s proprietary signal processing to maximise the characteristics of the panel device (Mini LED), automatically optimising brightness for each scene while achieving both high brightness and low power consumption. In addition, the Eco Dashboard, which allows you to easily set and manage various energy saving settings of BRAVIA all at once, has been further evolved. You can also check the amount of power used and tips for saving energy.
• Reducing virgin plastic usage in products: To reduce environmental impact, Sony is working on multiple aspects of the product life cycle, such as reduction of virgin plastic use, improvement of transportation efficiency, and reviewing energy consumption during use.
From material development to exterior design, BRAVIA has succeeded in significantly increasing the use of recycled materials while maintaining a high-quality finish. SORPLAS™, a recycled plastic developed by Sony, is used for the back cover, which has the largest surface area on a TV, with approximately 65% of the total plastic used being recycled material. The compact, rechargeable Eco Remote is also made from approximately 79.7% recycled plastic.
Commitment to accessibility
Sony aims to contribute to an inclusive society through its business, increasing accessibility to enable those with diverse needs to utilise its products. BRAVIA develops products with accessibility in mind so that all customers can enjoy the movie experience, regardless of disability or age.
• Vision and action assist: The Talkback screen reader function allows you to check program listings and set up your TV without looking at the screen. It also can enlarge text and display it on the screen. Additionally, the tactile dots on the HDMI and S-Center terminals of BRAVIA TV match those found on the BRAVIA Theatre products to simplify the process of locating and connecting ports for a smooth setup experience.
Color inversion makes it possible to invert the brightness of color so that bright areas become dark and dark areas become bright. This feature can be turned on or off as needed. If the text is easier to read with a dark or bright background color, you can use color inversion to change the background color. Voice commands can be used to operate the BRAVIA TV such as turning the power on/off and adjusting the volume. BRAVIA TVs are also equipped with shortcut commands that allow you to turn on/off accessibility features quickly and easily. This allows both those who require them and those who do not use the same TV set without stress.
The new BRAVIA 8, 7 and 3, as well as Sony’s latest soundbars are now available in all Sony Authorized Dealers across the country. These products make up Sony’s most powerful cinema line to date:
● BRAVIA 8 OLED: Available in 65-inch and 55-inch models, with prices starting at Php131,299
● BRAVIA 7 Mini LED: Available in 85-inch, 75-inch, and 65-inch models, with prices starting at Php156,299
● BRAVIA 3 LED: Available in 85-inch, 75-inch, 65-inch, 55-inch, 50-inch, and 43-inch models, with prices starting at Php44,999
● BRAVIA Theatre Quad: Php144,449
● BRAVIA Theatre Bar 9: Php84,499
● BRAVIA Theatre Bar 8: Php64,499
● BRAVIA Theatre U: Php13,999
