Sony And Abenson Team Up For The ULTimate Party

LIFESTYLE | October 23, 2024

Bianca Ysabelle Presenting Sony's ULT Power Sound Series
Sony's ULT Power Sound Series was introduced and presented to guests and spectators inside Abenson Quezon Avenue by event host Bianca Ysabelle. (Image Source: Orange Magazine TV/Sony Philippines)

When the music’s good and the party even better, you can’t help but crave for more. Luckily, Sony’s got you covered as they bring the stage from Xylo at The Palace to Abenson’s in Quezon Avenue for the ULTimate Party – a sequel from its groundbreaking Kick-Off last September 20, 2024. From the usual black themes representing Sony’s ULT Series, guests are now donned in blue, shifting a vibrant ambiance without losing touch with the celebration. What’s worth taking note of, however, are the smiles and laughter surrounding the venue, enveloped by good music blasting through a powerful bass. This proves that the sparkle of an event transcends its colors.

The exclusive in-store launch of the ULT Series at Abenson’s Quezon Avenue marks Sony’s commitment to a great listening experience for audio lovers and technophiles alike. People unfamiliar with Sony’s offerings were also given the opportunity to experience the cutting-edge sound quality and innovative features of the ULT Series firsthand, a testament to the brand’s unconditional pursuit to evoke “kando” or “emotion”. Apart from the product presentation of the ULT Wear and the ULT Speakers, guests are geared up for activities where they can interact with other attendees and take home the handy ULT Field 1 Speaker. The excitement reaches its peak, thanks to an astounding performance from multi-awarded dance champs A-Team and an electrifying DJ set from Katsy Lee. Sony’s “For the Music Campaign” is a celebration of sound that emphasizes the importance of music in our lives, inviting everyone to immerse themselves in their favorite tunes like never before. At the heart of this campaign is the ULT Power Sound Series, designed to bring every note to life. Offering powerful bass, crisp highs, and immersive soundscapes, it transforms any space into a concert-like setting. Whether at home or on the go, Sony encourages us all to embrace the joy of music, reminding us that every moment is better when accompanied by our favorite sounds.

Get To Know The ULT Power Sound Series: Massive Bass. Ultimate Vibe.

ULT Wear – Powerful Sound. Make It Your Own.
Taking hold of your personal sound with the ULT Wear (Image Source: Orange Magazine TV/Sony Philippines)

ULT Wear – Powerful Sound. Make It Your Own.
When you’re on the go, or when you simply need a taste of your favorite tracks instantly, the ULT Wear can take you to your own festival. With its noise-canceling feature and remarkable bass, the outside world will want to be part of your personal party scene.
• The ULT button lets you toggle between two bass-emphasized sound settings: ULT1 enhances deep, low-frequency bass, and ULT2 delivers powerful, punchy bass.
• Sony’s Integrated Processor V1 delivers unwavering energy, huge resonating bass, and crystal-clear detail. It is the same processor as Sony’s award-winning 1000X series headphones.
• Its Dual Noise Sensor technology takes noise canceling to the next level. Now you can truly shut out the world and enjoy a party for one – just you and your music.
• Comfortable and foldable design that comes with a carry case.
• Smart sensor that pauses your music when you take it off and starts again when you put it on.
• Multi-point connection allows Bluetooth® pairing with two devices at the same time.
• Long battery life with up to 30/50 hours of use with NC on/off. A 3-minute quick charge will give you up to 90 minutes of extra audio play.

ULT Field 1 – Big Sound. Small Size.
Have the whole world in your hands; and by the world, we mean your music, thanks to the ULT Field 1. (Image Source: Orange Magazine TV/Sony Philippines)

ULT Field 1 – Big Sound. Small Size.
Don’t be fooled by the compact size of this portable speaker. Its loud sound enhances your music’s low-end frequencies to get that rich bass. When big and small meet, you’ll get the best of both worlds in the ULT Field 1 speakers.
• ULT sound settings.
• IP67 rating, making it waterproof, dustproof, rustproof, and shockproof. Perfect for outdoor adventures, it boasts exceptional durability.
• Long battery life and quick charge capabilities keep the party going.
• Multi-way strap allows for easy carrying.
• Hands-free calling functionality, ideal for online meetings or casual conversations.

ULT Field 7 – The party goes any place.
Intense music meets its indestructible match: the ULT Field 7 (Image Source: Orange Magazine TV/Sony Philippines)

ULT Field 7 – The party goes any place.
Turn the music up and see the lights match your groove, anywhere you go. Its waterproof and dustproof feature means your beats go untouched.
• ULT sound settings.
• IP67 rating for worry-free use outdoors.
• Ambient lighting synchronizes with the music, creating an immersive atmosphere.
• Sound Field Optimization automatically tunes out background noise between songs, ensuring clear music playback even in noisy environments.
• Karaoke function and guitar input for impromptu sing-alongs and to liven up any gathering.
• Party Connect allows for linking and synchronization of multiple compatible Sony speakers.
• Sturdy handle and multi-layout options maximize portability, allowing for flexible vertical or horizontal placement.

ULT TOWER 10 – Goes low for the ultimate high, giving you the power of a live-venue sound in your own home.
Here to give you a solid 10 for live-venue sound, the ULT Tower 10 (Image Source: Orange Magazine TV/Sony Philippines)

ULT TOWER 10 – Goes low for the ultimate high, giving you the power of a live-venue sound in your own home.
Transform your personal space to the ultimate soundstage, equipped with 360° Party Sound, 360° Party Light, and karaoke. Connect the speaker to your TV and get the ultimate sound boost to visually striking content.
• ULT sound settings.
• 360° party light, transforming normal areas into spaces with concert vibes.
• Built-in wireless microphone to cater to karaoke enthusiasts and help make gatherings more unforgettable.
• Sound Field Optimization analyzes and adapts to surrounding noise. Adjusting sound settings between tracks guarantees crisp and clear music, even in bustling areas.
• TV Sound Booster takes TV viewing to the next level, delivering the full depth of soundtracks and live performances.
• Party Connect creates a massive soundscape and light show to fill any space and turn it into the ultimate party zone.

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