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| BINI with Golden ABC Holdings Inc. (Penshoppe’s parent company) President and Chief Operating Officer (COO) Alice Liu, Chief Product Officer Francisco Droege (pronounced droy-geh), Vice President for Strategy and Operations Bryan Liu, Penshoppe Brand Director Brandon Liu and Penshoppe Associate Brand Manager Lia Go (Image Source: Orange Magazine TV/Golden ABC Holdings Inc.) |
Penshoppe, a leading lifestyle brand in the Philippines, has unveiled its newest endorsers, the popular P-Pop girl group BINI, during a grand launch event at The Fifth at Rockwell last October 16, 2024. This momentous event marked the beginning of Penshoppe’s latest campaign “Be Your Own Icon" which encourages individuals to confidently express their unique styles and stories. Penshoppe’s vision is to inspire and empower individuals to be the best versions of themselves. By collaborating with the Nation's Girl Group which is one of the biggest names in Philippine pop culture today, Penshoppe aims to solidify its position as a brand that shapes culture and inspires self-expression.
“BINI not only exemplifies our brand persona-confident, current, fun, youthful, and cool-but also aligns perfectly with our ambition to build a brand that transcends borders,” said Golden ABC Holdings Inc. Brand Director for Penshoppe Brandon Liu. As a distinguished brand in the Philippine fashion landscape, Penshoppe has established itself through its unwavering commitment to quality and design. Customer validation consistently highlights their outstanding craftsmanship and aesthetic appeal, ensuring that the brand meets and exceeds customer expectations. This dedication fosters strong loyalty, making Penshoppe the preferred choice for individuals seeking style that resonates with their personal narratives. The “Be Your Own Icon” campaign serves as a call to action, urging customers to embrace their individuality and stand out by being unapologetically themselves. The event features an exciting cityscape skyline backdrop, representing the iconic future Penshoppe envisions for its audience. The launch also showcased the Q4 Iconic Collection, a range of elevated pieces designed for those who wish to turn heads and express themselves with confidence.
Attendees, including members of the press, business partners, and Club Penshoppe members, experienced a vibrant program featuring a fashion show and an exclusive performance by BINI, including a sneak peek of their latest music video. The extravagant launch event was just the beginning of Penshoppe’s big push for the “Be Your Own Icon” movement. To continue the hype, a new track from BINI has been released in tandem with the event. The new song which is set to become another trending hit from the group is the new anthem of Penshoppe which encapsulates and reflects what the brand stands for. Loyal and new customers, as well as fans of BINI, can now share in the experience as the new collections and photos of BINI are featured in Penshoppe stores nationwide. A music video showcasing the collaboration was launched last October 20, 2024 and can be seen on various social media platforms. “Penshoppe continues to lead and influence culture and our partnership with BINI is a testament to that commitment. With a deep understanding of our customers and innovative global practices, we empower individuals to express themselves stylishly and accessibly," said Penshoppe Group's Chief Product Officer Cisco Droege.
As part of the long-term partnership between Penshoppe and BINI, customers can look forward to interactive activities including a dance challenge and the launch of two exciting scent lines-Juicy Tropics and Unleashed — dubbed the BINIlicious Scents. For more information on the event, the new collection, and upcoming collaborations, follow Penshoppe on its social media accounts using the hashtags #PENSHOPPExBINI and #BeYourOwnlcon.
