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| (Image Source: Orange Magazine TV/Shopee Philippines) |
Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, has raised the bar for holiday shopping with its 11.11 Mega Pamasko Sale. Across the region, a staggering total of 11 million items were sold during the first two minutes of the sale. As Filipinos gear up for the season of giving, Shopee’s innovative features and personalized shopping experiences have proven to be a game-changer, resulting in record-breaking sales and engagement. Locally, the e-commerce platform saw more than 4.4 million items sold in the first two hours of the sale. Shopee also saw a significant surge in order volumes outside Metro Manila, particularly in regions like Cebu, Cavite, Laguna, Bacolod, and Iloilo, signaling the broader reach of Shopee’s sales nationwide.
Shopee Philippines Head Vincent Lee reflects on this achievement, stating, “This year, the growing traction of Shopee Video marks a significant milestone in our journey to innovate and enhance the shopping experience. With an impressive 11x increase in orders and 4x more viewership and watch time during the 11.11 sale, Shopee Video is redefining how consumers discover products through engaging, curated content.” This surge highlights the growing trend of consumers embracing personalized, curated content that aligns with their preferences. The sale also saw a significant boost in Shopee Live interactions with purchases soaring by 6x and new viewership doubling as more shoppers engaged in real-time connections with sellers. Content creators have played an important role in guiding shoppers toward products this season. With authentic reviews and personal recommendations, creators empower customers to make confident purchasing decisions. Along with 7x more affiliate links generated during the sale, Shopee reported a 5x increase in sales coming from affiliate promotions, signaling the valuable role creators play in the online shopping journey.
Fashion was a major highlight of the sale with pants, women’s sandals, slippers, and dresses emerging as top searches. For men, casual styles like shorts have also proven popular. Beyond fashion, consumers also turned to mobile accessories like phone cases and covers and beauty products like skincare and makeup essentials. Home improvement items are also in high demand as the holiday approaches with many Filipinos preparing their homes for festive celebrations. “Our 11.11-12.12 Mega Pamasko Sale is more than just a shopping event, it’s a celebration of the Filipino spirit of giving and togetherness. We remain committed to delivering exceptional value to our customers through an extensive selection of quality products, exclusive holiday deals, and features designed to make shopping more enjoyable, seamless, and secure. We continually strive to uplift local businesses of all sizes, helping them reach new customers and achieve lasting growth. By constantly evolving and introducing new ways to connect buyers and sellers, we are shaping a more vibrant and inclusive e-commerce ecosystem in the Philippines," says Lee.
With the 11.11-12.12 Mega Pamasko Sale still in full swing, Shopee offers unbeatable deals to help customers complete their holiday shopping. Shoppers can enjoy up to 70% off on a wide range of products including festive fashion, Christmas gifts, holiday home decor, and Pinoy Salu-Salo essentials, plus free shipping with Php0 minimum spend and guaranteed On-Time Pamasko Delivery. Stay updated by visiting the Shopee Philippines website, downloading the Shopee app from leading app stores and following Shopee Philippines on Facebook, Twitter, Instagram, and YouTube.
