 |
| (Image Source: ABS-CBN News/Arthur Peralta) |
As 2024 nears its end, Google has unveiled its annual Year in Search report, highlighting the topics that captivated Filipinos throughout the year. From global events to local personalities, the list underscores the nation’s reliance on Google Search to stay informed and engaged. News dominated the overall top searches with six out of the top ten terms reflecting Filipinos’ curiosity about current events and global developments. The Philippines also demonstrated a keen interest in technology with three AI-related terms making it to the top ten — a sign of the country’s tech-savvy population as noted in the e-Conomy SEA Report for 2024.
The term “heat wave” topped both the overall and news categories, reflecting widespread concern about extreme weather and its links to climate change, which ranked sixth overall and fifth in news. The 2024 Paris Olympics was another major topic, ranking third overall and in news. Filipino Olympic gold medalist Carlos Yulo emerged as a standout figure, appearing in four categories: overall top trending, news, sports, and male personalities. Two-time Olympic gold medalist Carlos Yulo appears in the categories of overall top trending, news, sports, and male personalities. Celebrity searches also featured prominently. Jaclyn Jose, the award-winning actress who passed away in 2024, ranked second overall, while former One Direction member Liam Payne came in at eighth. Late actress Jaclyn Jose takes the second spot in celebrity searches for 2024. Meanwhile, BINI, dubbed the Nation’s Girl Group, led the female personalities category after a breakout year. Two of their hits, “Salamin Salamin” and “Pantropiko”, also entered the top ten in the songs and lyrics category, which was led by Dionela’s viral track “Sining”. In the realm of entertainment, the Korean drama Queen of Tears dominated searches for both series and Korean titles. The show, which aired on Netflix, highlighted the growing influence of streaming platforms, with online media seeing a 12 percent rise in gross merchandise value this year, according to the e-Conomy SEA report.
Filipinos’ curiosity about artificial intelligence (AI) also emerged, with three related terms in the top ten, reflecting the country’s growing tech-savvy culture. Google’s data shows how events, innovations, and cultural moments influenced what Filipinos wanted to know more about, showcasing a blend of awareness, pride, and curiosity. Here is the full list of Google's top search trends of 2024 in the Philippines.
Overall Top Trending
1. heat wave
2. Jaclyn Jose
3. Olympics
4. Carlos Yulo
5. Inside Out 2
6. climate change
7. Character AI
8. Liam Payne
9. AI detector
10. Gemini
AI-Related Searches
1. AI detector
2. Gemini
3. ChatGPT
4. Humanize AI
5. AI Chat
6. Gizmo
7. Viggle AI
8. Runway AI
9. PixVerse
10. Perplexity
News
1. heat wave
2. Jaclyn Jose
3. Olympics
4. Carlos Yulo
5. climate change
6. National ID
7. Labubu
8. pertussis
9. Mpox
10. demure
Sports
1. Carlos Yulo
2. Celtics vs Mavericks
3. Nuggets vs Timberwolves
4. Lakers vs Nuggets
5. Timberwolves vs Mavericks
6. Premier Volleyball League
7. Dallas Mavericks
8. EJ Obiena
9. Knicks vs Pacers
10. Celtics vs Pacers
Shows or Series
1. Queen of Tears
2. Marry My Husband
3. Lovely Runner
4. Hierarchy
5. Young Sheldon
6. Love Next Door
7. Gyeongseong Creature
8. My Demon
9. Avatar: The Last Airbender
10. A Shop for Killers
Songs or Lyrics
1. Sining
2. APT.
3. Maybe This Time
4. Die With A Smile
5. Palagi
6. Mamma Mia
7. Salamin, Salamin
8. Sa Susunod na Habang Buhay
9. Pantropiko
10. Dilaw
Games
1. Sprunki Horror Music Game
2. Delta Executor
3. Anime Defenders codes
4. Hamster Kombat
5. Wuthering Waves
6. Snake Aim tool
7. Granny Horror Multiplayer
8. Block Blast solver
9. Anime Last Stand codes
10. NIGHT CROWS
Male Personalities
1. Carlos Yulo
2. Nash Aguas
3. EJ Obiena
4. Donald Trump
5. Rico Blanco
6. Ben Wang
7. One Direction
8. Byeon Woo-seok
9. Kim Soo-hyun
10. Kobe Paras
Female Personalities
1. BINI
2. Charlie Dizon
3. Alice Guo
4. Ennui
5. Mika Dela Cruz
6. Claudine Barretto
7. Beyoncé
8. Kamala Harris
9. Imane Khelif
10. Mikha Lim
Movies
1. Inside Out 2
2. How To Make Millions Before Grandma Dies
3. Rewind
4. Deadpool
5. Damsel
6. GomBurZa
7. Un/Happy for You
8. Saltburn
9. Hello, Love, Again
10. Lolo and the Kid
Farewells
1. Jaclyn Jose
2. Liam Payne
3. Keith Martin
4. Rico Yan
5. Akira Toriyama
6. Park Bo-ram
7. Song Jae-rim
8. Chino Trinidad
9. Shannen Doherty
10. Maggie Smith
Korean Series
1. Queen of Tears
2. Marry My Husband
3. Lovely Runner
4. Hierarchy
5. Love Next Door
6. Gyeongseong Creature
7. My Demon
8. A Shop for Killers
9. Queen Woo
10. Pyramid Game
