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| (Image Source: Philippine Concerts/Puregold Price Club Inc.) |
Puregold Price Club Inc. (Puregold) continues its efforts to support Original Pinoy Music (OPM) and champion homegrown talent with the addition of new artists and music video releases as part of its Nasa Atin Ang Panalo campaign, now on its second year. Ahead of its upcoming OPMCON 2025 set for July 5, 2025 at the Philippine Arena, joining the said campaign are some of the most talked-about names in the Filipino music scene — G22, Skusta Clee, and KAIA — who will bring their own sound, grit, and panalo story.
G22, dubbed as P-POP’s alpha females, continues to stun audiences with their powerhouse vocals, intensity, and unstoppable energy. Since debuting in 2022, members AJ, Alfea, and Jaz have serially released a slew of hits such as “Bang”, “Boomerang”, “Limitless”, and their latest, “Pa-Pa-Pa-Palaban”. G22’s music video collaboration with Puregold, “Pagpili”, dropped last April 9, 2025 and quickly racked up over 3 million views in just two weeks. The song’s empowering message reminds everyone to choose boldly and say it loud. Meanwhile, Skusta Clee, one of the most influential names in Filipino hip-hop today, dropped a powerful track titled “Sari-Saring Kwento” last May 8, an explosive collaboration with fellow rap phenom Flow G with sharp bars, infectious beats, and a message that cuts deep for every Pinoy listener. On the other hand, KAIA, the five-member P-POP girl group known for striking visuals and emboldening anthems. Members Angela, Charice, Alexa, Sophia, and Charlotte are set to release their “Kaya Mo” music video on June 12 — perfectly timed for Independence Day to celebrate Filipina pride, independence, and strength.
Aside from G22, Skusta Clee, and KAIA, the Puregold OPMCON 2025 will feature an unbeatable lineup of today’s brightest OPM superstars and Puregold collaborators including SB19, BINI, Flow G, and Sunkissed Lola. Ticket selling for the highly-anticipated OPM concert will take place on May 16-17, 2025 at the Tindahan ni Aling Puring Sari-Sari Store Convention at the World Trade Center Manila in Pasay City, giving Filipino music fans first dibs at passes to one of the country’s biggest cultural events of the year. This epic night of music, talent, and Pinoy pride is one of the high points of the wildly successful Nasa Atin Ang Panalo campaign. Puregold Senior Marketing Manager Ivy Hayagan-Piedad shares, “Nasa Atin Ang Panalo has evolved into something more purposeful than a campaign. It’s now a crusade — one that celebrates the strength, dreams, and talents of Filipinos. Through this platform, we hope to showcase our homegrown artists and inspire Puregold members and customers as they relish original panalo music on a world-class stage.”
Ticket mechanics for OPMCON 2025 will be posted soon via Puregold’s official social media channels — @puregold.shopping on Facebook, @puregold_ph on Instagram, @puregold_ph on X (formerly Twitter), @puregoldph on TikTok, and Puregold Channel on YouTube — so stay locked in and ready.
