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| (Image Source: Total Nonstop Action Wrestling) |
Tariffs? Negotiations? Please. This month, America and Canada will settle their differences the old-fashioned way: with steel chairs, smack talk, and suplexes. Welcome to “The Border Brawl”, a live, international wrestling super-spectacle streaming exclusively for free on Zone·ify, co-produced with TNA (Total Nonstop Action) Wrestling. Available across the U.S. and Canada, “The Border Brawl” will take place on May 25, 2025 at the Niagara Falls Convention Centre on the Canadian side of the border — proudly billed as “the prettier side of the Falls”. With politicians deadlocked and trade talks in a chokehold, the only solution is a no-disqualification, international slobberknocker inside the squared circle. Forget diplomacy — this one’s going to be settled with piledrivers, fisticuffs, and a whole lot of trash talk.
The live and streamed event starts at 5:00 pm ET followed by a fan meet and greet. The entire show will stream exclusively and for free on Zone·ify, available on Roku, Fire TV, Google Android TV, Comcast Xfinity TV, Cox Contour TV, Rogers Xfinity TV, Videotron Helix TV, Buckeye and MaxxSouth TV, Smart TVs, mobile devices, and the web. Fans can also purchase tickets for the live event at https://zone.tv/border-brawl. In the spirit of unity and impact beyond the ring, proceeds from all ticket sales will benefit nonprofit organizations that support injured veterans and service members in their journey of healing and recovery. By attending The Border Brawl, fans will not only witness an unforgettable night of body slams and border pride — they’ll also be supporting real-life warriors who’ve fought for and served. “At Zone·ify, we figured if trade negotiations are going to be a circus, we might as well sell tickets. ’The Border Brawl’ is what happens when you give international policy a kick in the a** and let it settle things in the ring. It’s absurd, over-the-top, and somehow still makes more sense than real-world diplomacy. We can’t wait for fans across North America to witness the madness live on May 25,” said Zone·TV President Doug Edwards.
It’s a trade war grudge match of tariffs, armbars, and slams, wrapped in a 51st State flag. Team USA brings its swagger, oil, bourbon, and oversized egos, with Team Canada countering with politeness, softwood lumber, beer, and ice-cold vengeance. Only one nation walks away with bragging rights — and the other might get launched over the falls in a barrel. “The Border Brawl” will include some of the biggest names in professional wrestling, who will be there alongside TNA fan favorites. They include WWE Hall of Famer and the original bad boy of barbershops, Brutus “The Barber” Beefcake; Canada’s proudest export with a taser in one hand and the Intercontinental belt in the other, “The Mountie” Jacques Rougeau; UFC legend Quinton “Rampage” Jackson; and Kelly Kelly (Barbie Blank), the American icon slated to return ringside with attitude, sparkle, and slaps for anyone underestimating Team USA. The TNA superstar lineup for this exciting event will be announced soon. Zone·ify, available on over 422 million devices and in 16 million Pay TV households, delivers curated live content, FAST channels, and events like nothing else on the digital landscape. Partnering with TNA Wrestling, this event brings together decades of ring drama, nationalist tension, and a shared love of over-the-top theatrics.
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SPOTV NOW Expands Reach With Seven New Territories, Launches Tennis All Access Pass For Grand Slam Fans
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| (Image Source: Sports Bytes Philippines/SPOTV) |
SPOTV NOW has officially extended its reach into 15 Asian markets with the addition of seven new territories, including Macau, Brunei, Cambodia, Laos, Myanmar, Mongolia, and Taiwan. These regions now join existing key markets such as South Korea, Japan, Indonesia, Thailand, the Philippines, Malaysia, Singapore, and Hong Kong. This expansion aims to bring premium, mobile-first sports streaming to millions more across Asia with content spanning tennis, MotoGP, football, golf, baseball, and more. It marks a strategic leap in SPOTV NOW’s mission to make world-class sports coverage accessible to underserved audiences.
Coinciding with the expansion, SPOTV NOW introduced its new Tennis All Access Pass (Annual), giving fans an unmatched way to follow Wimbledon and the US Open 2025. This one-time purchase provides a full year of uninterrupted, ad-free tennis content with zero monthly subscriptions. Subscribers will gain access to all matches — including those played outside the main courts — along with on-demand replays, extended highlights, and archived classics. This pass also highlights Southeast Asian talents like Alexandra Eala and Aldila Sutjiadi, showcasing their journeys exclusively through SPOTV NOW. The All Access Pass features a dedicated focus on SEA athletes, letting fans follow regional heroes on tennis’ biggest stages. This exclusive content is designed to uplift and promote regional pride, with spotlight coverage rarely seen on global platforms. The move reinforces SPOTV NOW’s commitment to providing local relevance and personalized experiences for Asian viewers. It’s also a major win for fans who want to watch tennis beyond the center court showdowns.
Unlike traditional streaming plans, the Tennis All Access Pass comes with no recurring fees. A single payment unlocks full-court streaming, player-focused content, and classic replays across all supported devices in 12 territories including Singapore, Malaysia, Thailand, the Philippines, Indonesia, Macau, and more. This new subscription model offers budget-friendly, full-year access while maintaining quality, reliability, and convenience. With no hidden charges or renewals, it ensures maximum value for serious tennis enthusiasts. With its combined regional expansion and premium tennis content, SPOTV NOW is cementing itself as Asia’s most powerful sports streaming service. The platform’s mobile-first approach, local athlete features, and uninterrupted access to top global events position it as the ultimate destination for fans. From Tokyo to Taipei and Seoul to Singapore, SPOTV NOW offers a unified platform to experience sports anytime, anywhere — delivering endless passion with every play.
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PUMA Launches Go Wild Podcast Featuring Inspiring Brand Ambassadors And Spokespeople That Have Redefined The Game
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| (Image Source: Orange Magazine TV/PUMA) |
Global sports company PUMA launches the ‘Go Wild Podcast’ as the brand continues to amplify its ‘Go Wild’ philosophy. The first initial episodes are hosted by sprint and hurdle legend Colin Jackson and will feature intimate interviews with a collective of high-profile ambassadors, athletes, and influencers associated with PUMA – also known as The PUMA Wild Ones – who embody PUMA’s philosophy to Go Wild by fearlessly redefining their fields in sport. It began with a compelling conversation between Colin Jackson and the fastest man in the world, Usain Bolt, in a 30-minute sit-down interview. Listeners can expect an upbeat and playful conversation, diving into moments of triumph, emotional highs, and breakthroughs that have defined Bolt’s extraordinary career, including overcoming lows such as the infamous 2011 disqualification.
The Go Wild Podcast delves into both sport and lifestyle, with conversations rooted in authenticity, courage, and self-expression. Through these podcast stories, PUMA aims to connect with its audience on a deeper level, embracing the aspirations of a new generation. PUMA Global Senior Director Brand Strategy and Communication Julie Legrand says, “The launch of our new Go Wild Podcast allows our audience to delve deeper into PUMA’s brand DNA, told through the lens of inspiring individuals who truly embody PUMA’s philosophy. At PUMA, we want to champion the individuals who have the courage to be themselves, and this first episode with Usain Bolt can do this perfectly. With more intimate conversations on the Go Wild podcast, we aim to inspire a new generation to embrace boldness, authenticity, and self-expression.” Following the launch of PUMA’s largest global brand campaign to date last March which champions the courage to be yourself and the joy of sport, the Go Wild Podcast delves into the personal journeys of those who embody this philosophy.
Episodes will feature as part of a wider Go Wild content series by PUMA, which will roll out full-profile video content on notable figures in sport and culture, alongside content at major global sporting events this year such as the Boston Marathon and the Women’s Football Euro Championship. Catch the Go Wild Podcast on PUMA's official YouTube channel. For more on the Go Wild global brand campaign, visit www.puma.com or follow our journey on PUMA's official social media accounts.
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Dakar 2026 Learning Academy Unveils Skills Program For Young Professionals
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| (Image Source: Olympics.com/Dakar 2026 Organizing Committee) |
The Dakar 2026 Learning Academy, a flagship legacy initiative, was officially launched last May 7, 2025 as part of the seventh visit of the International Olympic Committee (IOC) Dakar 2026 Coordination Commission (CoCom) to Senegal. This initiative aims to recruit and train over 400 young professionals in Games delivery, ensuring the Youth Olympic Games (YOG) in 2026 leave a long-lasting human legacy in Africa. The structured training program offers participants 10 days of in-depth training, followed by five days of soft-skills development. Through interactive sessions and hands-on exercises, participants gain essential skills in Games planning, sports operations, and functional area responsibilities, preparing them to contribute directly to the coordination and delivery of Dakar 2026.
By September 2026, more than 400 young professionals will have completed the training program through nine cohorts. Over half of the Dakar 2026 workforce will be composed of Learning Academy alumni, showcasing the significance of this initiative in delivering the Games. The first cohort of 41 young professionals began their training in late April, chosen from a pool of 1,800 applicants. During the CoCom visit, members observed the first cohort in training, noting their enthusiasm and engagement. The launch ceremony was marked by heartfelt speeches and a strong sense of purpose from the participants. The initiative aligns with the Organising Committee’s emphasis on people management and youth empowerment, reinforcing the Games’ long-term legacy in Africa. IOC President-elect Kirsty Coventry expressed her pride in the trainees, highlighting their role as ambassadors for Africa’s youth in the global sports movement, stating, “Next year, when we host the Youth Olympic Games, you are going to show the world what it is to be African, to feel African, and to have that experience.”
Dakar 2026 Coordination Commission Chair Humphrey Kayange praised the trainees’ dedication, saying, “Together, we will bring these Games to life and celebrate them in a uniquely African way.” The Games will offer an opportunity for young African professionals to demonstrate their skills on a global stage. YOGOC General Coordinator Ibrahima Wade emphasized the Academy’s role in preparing the next generation of event professionals, explaining, “At the Dakar 2026 Learning Academy, sport and Olympism will contribute to their development, grounded in the values of friendship, excellence, and respect.” The Learning Academy is part of a broader range of legacy initiatives designed to ensure Dakar 2026 leaves a lasting impact on Senegal and the African continent. The Youth Olympic Games will take place from October 31, 2025 for two weeks, uniting young athletes from around the world in three host sites: Dakar, Diamniadio, and Saly.
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Basketball Meets Public Health As BAL And Speak Up Africa Launch Court, Malaria Campaign In Senegal
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| (Image Source: Sports Bytes Philippines/Basketball Africa League) |
The Basketball Africa League (BAL) and Speak Up Africa joined forces to unveil a newly renovated basketball court in Yoff, Senegal, on the sidelines of the 2025 BAL Sahara Conference. This initiative is part of BAL and NBA Africa’s long-term commitment to develop youth sports infrastructure and health awareness across the continent. The court, located in a densely populated area serving over 5,000 residents, now offers a safe, accessible space for youth to learn and play basketball. It was officially opened during a ceremony attended by City of Dakar Secretary General Mouhamed Diop, Yoff Community Mayor Seydina Issa Laye Samb, NBA Africa CEO Clare Akamanzi, and BAL President Amadou Gallo Fall.
Following the unveiling, the BAL and Senegal-based health advocacy group Speak Up Africa hosted a basketball clinic and malaria prevention workshop for 50 local boys and girls aged 16 and under. This event coincided with World Malaria Day (April 25, 2025) and aimed to educate youth about malaria prevention, testing, and how to become ambassadors for health awareness in their communities.Buy vitamins and supplements “Today’s court unveiling, basketball clinic and malaria prevention workshop reflect our commitment to giving back to the communities where we operate. We look forward to continuing to inspire, empower, and elevate youth in Senegal and across Africa through the game of basketball,” said Fall. The court project aligns with NBA Africa’s commitment to build 1,000 courts across Africa in the next decade, a promise to foster sports-based development, health advocacy, and youth empowerment throughout the continent.
Diop echoed this sentiment: “The inauguration of this court in Yoff symbolizes our ongoing commitment to sports and community development. This collaboration demonstrates our desire to create inclusive spaces where sport becomes a vector of education, social cohesion and fulfillment for all Dakar residents.” The event highlighted the synergy between sports and sustainable development — an approach BAL continues to promote through its presence in Africa.
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adidas Enters New Era As Official Outfitter Of Gilas Pilipinas
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| (Image Source: Manila Standard/adidas Philippines/Samahang Basketbol Ng Pilipinas) |
adidas ushers in a new era for Philippine basketball as it confirms a new partnership with the Samahang Basketbol ng Pilipinas (SBP) to be the new official outfitter of the Gilas Pilipinas national basketball team. This multi-year partnership is the latest milestone in adidas’ ongoing commitment to supporting national athletes, now extending support to one of the most prominent sports teams in the country. With this collaboration, adidas will outfit all Gilas Pilipinas Teams: Men’s, Women’s, Youth, 3X3, and eSports, as well as provide support toward SBP’s current grassroots program – ensuring that every national basketball athlete is equipped both on and off the court.
The partnership celebrates Filipino basketball culture, renowned for its passion and vibrancy. Recognizing the universal love for the game, adidas is dedicated to creating merchandise that matches the enthusiasm of Filipino fans, ensuring that this very spirit is passed on to the Gilas Pilipinas athletes in every session and in every game. With a rich heritage of outfitting the world’s best teams across various sports, adidas will leverage its extensive experience and legacy in team servicing to provide only the best product for Gilas Pilipinas. adidas will also launch a range of fan merchandise, enabling supporters to proudly back the team. SBP President Al Panlilio shares, “Seeing adidas’ consistent efforts to support athletes of all ages, backgrounds, and sports, we are truly honored to mark this new chapter for Gilas Pilipinas through this partnership. adidas and SBP, along with Gilas Pilipinas, share many synergies in envisioning a holistic sports landscape that nurtures our athletes to their fullest potential. With adidas as a partner, we look forward to achieving greater heights, and we remain grateful for their support.”
adidas Philippines Country Manager Dave Sexton added, “We are thrilled to partner with SBP, recognizing how our visions for the future of sports in the Philippines align. As one of the most passionate basketball nations in the world, the Philippines plays a key role in our ambition to grow the sport across the region, and signing one of the strongest basketball programs in Asia is a major step in the right direction. Just as we’ve supported top teams and athletes globally, we’re proud to bring that same commitment to Gilas Pilipinas.” Stay tuned for more details on the adidas and Gilas partnership. Fans can also look forward to Gilas Pilipinas’ official debut with adidas in the third quarter of this year.
