Samsung Introduces The Galaxy S26 Series With The ‘Everyday With Galaxy AI’ Experience

TECHNOLOGY | March 17, 2026

Samsung Philippines hosted the ‘Everyday With Galaxy AI’ event at SM Mall of Asia to introduce their latest innovations — the Galaxy S26 Series and Galaxy Buds4 Series. (Image Source: Samsung Electronics Philippines Corporation)

Samsung set the stage for a hi-fi lifestyle as it unveiled the new Galaxy S26 Series and Galaxy Buds4 Series at the “Everyday With Galaxy AI” Mall Experience. Held at the SM Mall of Asia Music Hall, the event allowed everyone to witness firsthand how Galaxy AI seamlessly weaves into a more refined and innovative daily routine. From testing out features in the experience zones to the nostalgic live performances of OPM band Over October and #TeamGalaxy’s Catriona Gray sharing her story on stage — this unforgettable experience showcased exactly how to inspire the kind of smarter daily life you’ll always want to seek after. 

Samsung Philippines and Catriona Gray officially welcomed the Galaxy S26 series to the Philippines at the Everyday With Galaxy AI event. Shown in photo on stage, L-R: Samsung Philippines Ecosystem Product Marketing Manager Michelle Tee, Samsung Philippines Mobile Experience Business Manager Minhyuck Kim, Samsung Philippines President Roman Han, #TeamGalaxy Catriona Gray, Samsung Philippines Head of Corporate Marketing Jun Guevara, Samsung Philippines Flagship Product Marketing Managers MJ Marfori and Isabelle Kim (Image Source: Samsung Electronics Philippines Corporation)

Joining the festivities was beauty queen, youth advocate, and TV personality #TeamGalaxy Catriona Gray who joined the stage to share her amazement at how the Galaxy S26 Series feels so intuitive. She highlighted the Galaxy AI features that make her everyday life feel effortlessly inspiring. To cap the night off, Galaxy fans and avid supporters gathered to catch OPM indie-pop band Over October who set a relaxed, high-energy vibe with nostalgic hits like “Ikot” and “Dahan”. While enjoying their brews at the Galaxy AI Café, the community discovered how Galaxy AI keeps life organized and secure — featuring Now Nudge, which offers new intuitive ways to get you through your day, and the new Privacy Display, which ensures sensitive information remains for your eyes only. Everyone got a hands-on look at the Creative Studio AI features which allow users to unleash a better eye for photography. Fans explored how to refine their shots with Generative Edit and Photo Assist, showing how easy it is to smooth out every photo with just a few taps. Beyond editing, the Nightography Experience Zone invited everyone to test the Nightography Video and Super Steady to capture cinematic content amidst dark settings and vibrant neon lights. In the Life in Hi-Fi zone, visitors got their first hands-on experience with the Galaxy Buds4 and Buds4 Pro series, leaving many impressed by the premium design and how it feels both sleek and secure for all-day wear. With Galaxy AI integration, users tested the Adaptive Controls, navigating their music and calls with a simple nod or headshake. Combined with Live Translate and Ambient Sound, the Galaxy Buds4 Series proved to be the ultimate companion for an immersive, uninterrupted audio experience. 

Over October closed the Everyday With Galaxy AI event with a live performance and a selfie using the Galaxy S26 Ultra. It was a successful night celebrating the arrival of the Galaxy S26 series in the Philippines. (Image Source: Samsung Electronics Philippines Corporation)

At the Unbeatable Gaming Zone, gamers felt the sheer speed of the Snapdragon® 8 Elite Gen 5 on the Galaxy S26 Ultra and the Exynos 2600 on the Galaxy S26 and S26+, experiencing smooth visuals and zero lag, all while the new thermal architecture kept the devices cool under pressure. The excitement reached the Pre-Order Now zone. For those who went all-in on the Galaxy S26 Series, the rewards were truly epic. Beyond exclusive on-site promos and flexible payment plans, the event concluded with the announcement of the grand raffle winners. One lucky winner took home a brand-new BYD Seal 5 DM-i while others secured their spots at the highly anticipated SEVENTEEN concert on March 21 upon pre-ordering in select stores. It was the perfect “double win” — an upgraded lifestyle paired with a once-in-a-lifetime experience. Meanwhile, Samsung brought the ‘Everyday With Galaxy AI’ experience to Pampanga last March 7-8 at SM City Clark and Cebu last March 14-15 at SM Seaside Cebu where customers in these areas were able to enjoy more exciting pre-order deals for the Galaxy S26 Series and Galaxy Buds4 Series. Learn more about the Galaxy S26 Series and Buds4 Series on the following links: 

Galaxy S26 Ultra: https://www.samsung.com/ph/smartphones/galaxy-s26-ultra/buy/?modelCode=SM-S948BZVCPHL
Galaxy S26+: https://www.samsung.com/ph/smartphones/galaxy-s26-ultra/buy/?modelCode=SM-S948BZVCPHL
Galaxy S26: https://www.samsung.com/ph/smartphones/galaxy-s26/buy/?modelCode=SM-S942BZDQPHL
Galaxy Buds4 Pro: https://www.samsung.com/ph/audio-sound/galaxy-buds4-pro/buy/?modelCode=SM-R640NZDAASA
Galaxy Buds4: https://www.samsung.com/ph/audio-sound/galaxy-buds4-pro/buy/?modelCode=SM-R540NZKAASA

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