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| (Image Source: Fightbook MMA/BKB Bare Knuckle Boxing) |
BKB Bare Knuckle Boxing officially announced a new partnership with Adrenaline Plus TV (ADR+), a next-generation sports and combat entertainment streaming network, to stream live preliminary bouts for BKB events and feature a curated selection of archived fights across its global distribution platforms. Through the partnership, ADR+ will carry BKB live prelims as a top-of-funnel viewing experience for the series, providing fight fans with a free and accessible entry point to discover the intensity of bare knuckle boxing.
This collaboration significantly expands BKB’s reach across the FAST (Free Ad-Supported Streaming Television) and OTT (Over-The-Top) ecosystem, builds brand awareness through increased discovery, and serves as a powerful funnel to drive tune-in to main card broadcasts while promoting ticket sales for live events. Adrenaline Plus TV (ADR+) delivers premium live events, original programming, and on-demand content to a global audience with distribution across multiple leading platforms. With 42 live events slated for 2026, ADR+ is rapidly scaling into a premier destination for always-on combat sports, driving repeat tune-in, increasing session duration, and unlocking premium advertising opportunities through a continuous programming model. BKB features two distinct series: its flagship numbered events and its innovative activation series which incorporates sensor technology in fighters’ wrist wraps to capture real-time data such as punch volume, type, and force for an enhanced, gamified viewing experience. VICE and Telemundo remain the primary distribution partners for BKB numbered events while Bally Sports Live and Estrella TV serve as primary partners for BKB activation events. ADR+ will carry BKB live prelims and select library programming as a discovery engine and audience growth driver.
During ADR+ prelim broadcasts, BKB will integrate tune-in messaging for main cards across its primary partners, along with calls to action for ticket sales to upcoming live events. This strategy amplifies brand value, deepens audience engagement, and converts viewership into event demand. In addition, ADR+ will program a curated slate of BKB’s extensive fight library, introducing new audiences to the sport while sustaining engagement between live events through compelling fighter storytelling and historical matchups. BKB Bare Knuckle Boxing CEO David Tetreault said, “Adrenaline Plus gives BKB a global, always-on platform to showcase both our live prelims and our deep fight library. Their aggressive live event strategy and broad distribution make them an ideal partner to expand our reach, bring new fans into the sport, and create a powerful funnel into our main card broadcasts and live events.” ADR+ Vice President of Programming Pablo Urquiza said, “Partnering with Bare Knuckle Boxing allows us to bring both a deep library of compelling historical fights and truly world-class live events to our audience. Their archive captures the raw evolution of the sport while their live events deliver unmatched intensity and authenticity. This combination is incredibly powerful for a FAST audience, giving fans the ability to engage with the sport 24/7 — from its roots to its biggest moments happening in real time.”
