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| (Image Source: CJ ENM) |
CJ ENM recently participated in the 20th Busan Content Market (BCM 2026), Asia's largest content market, where it showcased the global competitiveness and future vision of K-content to international media executives and industry professionals. Beyond sharing milestones in format exports and global ventures, CJ ENM shared its strategic know-how on international co-productions, engaging with both industry leaders and the next generation of creators to help chart the future direction of the K-content landscape.
During the event, CJ ENM showcased a diverse range of its IP across various genres to global industry leaders from Asia, Europe, North America, and Latin America. Key highlights included the dramas “My Bias, My Boss”, “The Ordinary Jackpot”, and “Make Me Tingle”. At the BCM Academy which facilitates engagement with the next generation of creators through expert-led sessions, CJ ENM shared its strategic insights on international co-production and successful global format exports. Through these sessions, CJ ENM reaffirmed the significant growth potential and competitive edge of K-content in the global market. CJ ENM Executive Producer Park Hee Yeon discussed global variety show production, sharing insights into the making of “Syncro Game” and “Infinite Loop”, a co-production with Japan’s Tokyo Broadcasting System (TBS). Park noted, “In the past, the industry standard was to export finished programs or formats for local remakes. However, we are now evolving toward a co-production model where we collaborate with global partners from the initial planning stage. This approach allows us to incorporate local insights and viewer preferences, ultimately strengthening our competitive edge in the global market.”
Studio Dragon Chief Producer Kim Ryoon Hee presented global content distribution and marketing strategies under the theme of ‘Global Strategy for “Dear X”’. She shared key success stories in enhancing the global reach of the series, including strategic collaborations with diverse OTT platforms, the operation of dedicated TVING brand zones, and simultaneous global release strategies. Released last November 2025, “Dear X” achieved remarkable global success, ranking first in new paid subscriber contributions for five consecutive weeks. As the inaugural title for TVING’s global brand zone, the series topped charts in 108 countries — including the U.S., the U.K., and Brazil — and secured a leading position among Asian content on HBO Max across 17 Asia-Pacific markets. Its global momentum continued with a five-week No. 1 streak on Rakuten Viki (U.S., Brazil, and the U.K.) and a peak at No. 1 on Disney+ Japan, while on STARZPLAY in the Middle East, it reached No. 2 and was named a ‘Best of 2025’ title. This widespread acclaim was further celebrated with a promotional showcase in New York’s Times Square.
Additionally, CJ ENM Advertising and AI Solutions Team Head Chu Yeung Ju participated as a panelist in the BCM conference session titled ‘The AI Era: From Product Placement to Generative PPL’. During the session, she shared insights on the future of PPL, highlighting how AI technology is transforming traditional product integration into a dynamic, generative process. A representative from CJ ENM commented, “As global interest in K-content continues to grow, we experienced exceptional on-site enthusiasm for CJ ENM’s content and engaged in meaningful exchanges with a wide range of international companies throughout BCM. We remain committed to discovering and showcasing differentiated content that further strengthens the competitive edge of K-content on the global stage.”
