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| L-R: NBA Asia Head of Growth and Innovation Ed Winkle, NBA Head of Southeast Asia and Asia Marketing Sheila Rasu, NBA Legend Jason Kidd, Salmon Co-Founder Raffy Montemayor, Salmon Co-Founder George Chesakov, and Salmon Co-Founder Pavel Fedorov (Image Source: INQUIRER.net/Salmon Finance Inc.) |
The National Basketball Association (NBA) and Salmon Finance Inc., a fast-growing financial technology company in the Philippines, has announced a multi-year marketing partnership that makes Salmon an Official Partner of the NBA in the country. The announcement was made last August 29, 2026 at NBA House Philippines 2026 presented by Gatorade in Makati City by NBA Head of Southeast Asia and Asia Marketing Sheila Rasu, NBA Asia Head of Growth and Innovation Ed Winkle, and Salmon Co-Founders George Chesakov, Pavel Fedorov, and Raffy Montemayor.
As part of this collaboration, Salmon will engage the millions of basketball fans in the Philippines through NBA-themed consumer promotions, fan events, and NBA-branded premiums. Salmon will have a presence at marquee NBA events in the Philippines, which kicked off serving as a Supporting Partner of the NBA House Philippines – a free, immersive basketball experience and fan event taking place at SPACE in One Ayala, Makati City last August 29-30, 2026. Beginning with the 2026-27 season, Salmon will also serve as Presenting Partner of NBA 3X Philippines Open, a 3-on-3 tournament featuring men’s and women’s teams and authentic NBA entertainment. “Basketball is a part of our daily lives as Filipinos, from the courts in our barangays to the TV screens in our homes, and it is woven into the country’s cultural fabric. We want Salmon to work the same way: a reliable partner that is present for everyday money moments and a brand that brings people together. Aligning with the NBA, one of the most recognizable brands in the world, is a natural, strategic move to connect with Filipinos through something they love,” said Montemayor. “Salmon shares our commitment to using the power of basketball to bring Filipinos together and we couldn’t be more excited to work together to create new touchpoints for NBA fans across the country. We look forward to joining forces in an effort elevate NBA-themed experiences at events like NBA House and NBA 3X Open that celebrate their passion for the game,” said Rasu. NBA games reach fans in the Philippines on One Sports, RPTV, NBA TV Philippines and streaming platforms Disney+, Pilipinas Live, Prime Video and NBA League Pass, the league’s premium live game subscription service available via the NBA App. Fans in the Philippines can follow the NBA’s localized social media accounts on Facebook, TikTok and X (formerly Twitter). Official NBA merchandise is available at the NBA Stores at GH Mall, SM Mall of Asia and SM Megamall and at NBAStore.com.ph.
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Salmon Strengthens Partnership With EMCOR, Expands Access To Financing Across Visayas And Mindanao
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| L-R: EMCOR President and COO Nelson M. Aparejo, Salmon Finance President Inc. Vasiliy Kuznetzov, EMCOR Senior Vice President for Store Operations Alconrey R. Questo (Image Source: INQUIRER.net/Salmon Finance Inc.) |
Salmon continues to expand its footprint across the Philippines through a strengthened partnership with EMCOR, one of the leading retailers in Visayas and Mindanao. Through this collaboration, over 100 EMCOR stores across the VisMin region are now added to Salmon Finance’s growing network of more than 10,000 partner stores nationwide, bringing reliable and convenient financing closer to more Filipinos. Through the partnership, customers shopping at participating EMCOR stores can now access Salmon Product Loans to purchase appliances, furniture, and gadgets through manageable monthly installments. With this, customers can enjoy flexible payment terms of up to six months with 0% interest, and zero downpayment. Meanwhile, motorcycle buyers may also avail of Salmon Moto Loans, offering a market-breaking fully digital process when purchasing two-wheelers at EMCOR stores or through the Salmon app. Availing of these services is simple and seamless. With the help of a Salmon Ambassador in participating stores, customers can apply for a Salmon Product Loan or a Salmon Moto Loan and get approval in as fast as one minute. Repayments can be done completely online, making the entire experience convenient and hassle-free. “EMCOR has built a strong reputation for serving communities across Visayas and Mindanao, and we are proud to partner with them as we continue expanding access to financial services nationwide. By making financing more accessible and convenient, we hope to help more Filipinos purchase the products they need for their homes, businesses, and everyday lives,” said Salmon Finance Inc. President Vasiliy Kuznetzov. EMCOR President Nelson M. Aparejo said the partnership reflects the company’s commitment to bringing more convenience and greater value to its customers, stressing, “At EMCOR, we continuously look for ways to improve the shopping experience of our customers and reach more communities across the country. Through our partnership with Salmon Finance, we are able to offer fast and reliable financing solutions that make essential products and motorcycles more accessible to Filipino families.”
