LIFESTYLE | July 10, 2017
ABS-CBN
Corporation, the premiere media and entertainment company, literally won big at
the recently concluded 15th Philippine Quill Awards. On the other hand, Voyager
Innovations proved to be an instant force in its first year of participating in
the said award-giving body after earning four Quills for their services and
projects.
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| (Image Source: ABS-CBN News) |
An
initiative of the International Association of Business Communicators (IABC)
Philippines, the annual Philippine Quill Awards recognizes the best projects
and programs in the field of public relations and marketing communications.
This is all I know about the event considering that you may need to read any of
the three major broadsheets to find a supplementary feature.
Among The Best in Philippine
Media
It
would seem that the true number one television station in the Philippines has completely
bested media and entertainment companies in the country after bagging a total
of 21 Quills and winning 1st Runner-Up for Company of the Year.
And
leading the network's list of Quills is ABS-CBN News' election campaign
"Ipanalo ang Pamilyang Pilipino: Championing the Filipino Family in the
2016 Philippine National Elections" and #Halalan2016 Digital Project
winning excellence awards in Communication Management and Communication Skills,
respectively. Meanwhile, other election-related campaigns and projects have
received merit awards which include the #Halalan2016 Social Media Center and
The Filipino Channel's overseas voting advocacy campaign #Vote4ASelfieWorthyPH.
Making
the list of Quill awardees for the network include "Isang Pamilya Tayo:
Unity In The Midst of Change", "DZMM 30: Balita. Public Service.
Tatlong Dekada", On The Wings of Love, UAAP Season 78 Women's Volleyball,
ABS-CBN Sports Hub, Digital Concert, ABS-CBN TV Plus' Kapamilya Box Office, and
Cinema One Minute Student Film Competition.
Also
included are Kwentuhan with Carlo, Kapamilya Hottie: Search For The Next
Kapamilya Fitness Ambassador, Wow At Saya Audience Experience, The Filipino
Channel's Kapamilya Reunion, Aral ng EDSA, Tales in Tikog Leaves: Weaving Past
Yolanda, KSP: Patrol ng Edukasyon, and ABS-CBN News Digital Videos/A.N.D.,
among others.
Instant Force
As
I said in the introduction, it was the first time for Voyager Innovations to
become part of the prestigious award for public relations and marketing
communications strategies but it has already won four Quills including two Excellence
awards.
These
awards are for freenet, a service that provide mobile subscribers worry-free access
to various sites and apps, for its rebranding and PayMaya Philippines for its
#NowNation campaign that give millennials enabled access to the digital
economy.
Anyway, Ronie The Trubist would like to say kudos and congratulations to ABS-CBN and Voyager Innovations Inc. for their new brand of success in the field of marketing communications. May these awards guide them to more projects and strategies that can benefit more Filipinos in different situations in the coming years.
