Diversity Shines Brighter on Digital Free TV

TECHNOLOGY | July 10, 2017

From Old Analog to Digital TV
(Image Source: Philstar.com)
One year ago, Philippine president Rodrigo R. Duterte stated in his first State of the Nation Address (SONA) that the government is planning to launch two state-run channels that are dedicated to Muslim and Lumad communities all over the country. One of these plans is bearing fruit with the recent launch of Salaam TV as a digital subchannel of People's Television Network.

Currently running under test broadcast and slated to be officially launched in about two weeks from now, Salaam TV is focusing solely on the life and culture of Filipino Muslims with dedicated programs that offer news, information and entertainment that cater to the viewing taste of Muslim families and communities. It is learned that the government has installed PTV News' Habibab Sarip-Paulah as the network's general manager. Those who have watched her in any of the PTV newscasts may know her as the first Filipina newscaster to wear a hijab in a national news program.

Many areas in the Philippines are yet to embrace digital terrestrial television (DTT) which provides clearer television viewing and unique features, but Salaam TV is poised to become an avenue where the voice of the Filipino Muslim communities will be heard in the near future once the transition to digital free TV is fully implemented, which is a clear statement that there is more room for diversity to shine brighter in today's modern world.

Speaking of digital free TV, it would seem that some Philippine TV networks are making their own improvements quite recently according to my own sources. Digital free TV viewers in Mega Manila can now watch CNN Philippines in either SD or HD as long as they can understand the configuration. Meanwhile, Sonshine Media Network International (SMNI) configured two UHF channels bound for digital television, but these two can be received depending on whether you live in either the northern or southern part of Metro Manila.

Anyway, I will keep you an update on more details regarding the new channel so stay tuned for that in the coming months. Oh, and for those who are wondering about the other channel that is set to be dedicated to Filipino Lumads, you may have to wait for further details and announcements about that which is possibly within or after the next State of the Nation Address which is in a few weeks from now.

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