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| (Image Source: Wikimedia Commons) |
Change already came for one of Fox Networks Group Asia's popular channels
on the first day of October as Star World began its new leash in life as FOX
Life.
What can pay TV viewers in the Philippines and Asia from the newly
rebranded general entertainment channel? Well, pretty much the same, I guess.
Besides, Star World has been providing audiences throughout Asia with probably
the very best of US entertainment such as premium dramas and comedy and reality
shows as well as exciting and engaging original productions since its inception
way back in 1995.
FOX Life is well-committed to deliver the same premise with an
intriguing mix of entertainment content that can cater to female viewers. These
include the likes of Empire, New Girl, Grey's Anatomy, How I Met Your Mother,
Masterchef US, The Voice and specials like The Emmy Awards and Miss Universe
among others as well as locally produced shows Asia's Next Top Model and Bolt
of Talent with more to be showcased in the coming months.
Aside from these slate of programs that are complemented by fresh
graphics and a new on-air and digital look, the rebranding will carry a new
tagline that would clearly interpret the natural evolution of the channel from
Star World to a brand with a global scale. Furthermore, a huge social media
campaign will soon set to engage and interact with viewers in celebration of
the rebranding and amplifying the new tagline.
With that in mind, it is time for the Filipina millennial to tune in,
take off and Turn On to a sleuth of innovative and entertaining content all in
one global-centric pay TV channel. Welcome to FOX Life!!
FOX Life is available for
Skycable, Destiny Cable, and Cignal SD and HD subscribers as well as over 500
provincial cable operators nationwide.
