Vivo's Newfound Success In The Philippine Market

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TECHNOLOGY | October 3, 2018

Vivo V11 (Image Source: Yugatech)

It has been about two years since Vivo entered the Philippine market and began making an impact over its tough competition from local and international brands, and it would seem that their continuing efforts are literally worth it as evidenced by reports released by Counterpoint Market Research regarding the second quarter of 2018. 

Based on data released by the global tech market research firm, the globally renouned mobile brand has gained and garnered 16% of the share in the Philippine smartphone market which is satisfyingly good enough for the brand to become the number three mobile phone brand in the country within the aforementioned period next to Samsung and Cherry Mobile. It probably makes sense for local tech critics to credit its newfound success to the brand's enduring efforts to make its own impact in the local market.

Within these two years, Vivo Philippines has literally produced its own sleuth of world-class out-of-the-box marketing campaigns featuring a bevy of local celebrity endorsers and influencers that are overwhelmingly delightful to anyone's eye. It also partnered with major local telecom giants in providing the finest and most engaging deals that can cater to the growing and evolving digital lifestyle needs of the modern Filipino consumer and has been actively involved in various local tech events where it introduced many of its innovative mobile marvels to the tech-centric public.

Furthermore, Vivo Philippines has stepped up its own game to promote its awareness and showcase its marvels to the Philippine millennial market as an active sponsor to anticipated concerts and sporting events such as the UAAP, NCAA and the recently concluded 2018 FIFA World Cup. Though other international brands have similar efforts in the local market, there is something on its involvement and awareness that makes Vivo one to be reckoned with but you need to discover what it is for yourself if you want to.

Let's not forget the heart and soul of Vivo's strong presence in the Philippines and that would be its marvelous mobile flagships and midrangers sporting interesting innovations that are designed to further complement the digital lifestyle experience of every Filipino mobile user. One case in point is the recently-released Vivo V11 which sports a Super AMOLED Halo FullView Display, in-display fingerprint scanner, and AI capabilities on its dual rear and 25 megapixel front camera among others.

With that in mind along with its newfound success, Vivo will continue to provide Filipinos with world-class mobile marvels with a highly impressive array of innovations that would surely be a delightful satisfaction to their daily mobile itinerary.