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| (Image Source: Philstar.com) |
I felt intrigued and curious when I heard the chorus of the theme song
of ABS-CBN's longest-running and top-rating daily noontime show It's Showtime
in Bahasa on MNCTV's official Facebook page upon surprisingly learning of its
Indonesian version while waiting for the announcement of the first weekly winner
of its new segment Bidaman. At the same time, I feel proud to see that the Philippines'
number one noontime show today which has been my all-time favorite on the small
screens is spreading happiness and good vibes to people outside the country
especially to those living in the world's largest island nation. And on March
25, 2019, we have bore witness to the birth of It's Showtime Indonesia on Indonesian
television.
The show's first international franchise in Indonesia, which is aired
every Monday to Saturday at 2:00 pm Jakarta Time on Indonesian TV station
MNCTV, is indeed a groundbreaking milestone in time for the upcoming celebration
of its tenth year anniversary on October. This marks the first non-narrative
format franchise buy for the Philippines' premiere media and entertainment
company ABS-CBN Corporation and solidifies the network's position in the
international market as a reliable content provider. Of course, It's Showtime
follows the Philippines' longest-running noontime variety show Eat Bulaga in
providing a different kind of entertainment to Indonesian viewing households.
Gracing the pilot episode of It's Showtime Indonesia were the show's creator
and director Bobet Vidanes, business unit head Reilly Santiago and the
rock-and-roll tandem of Itchyworms' Jugs Jugueta and Rocksteddy's Teddy Corpuz
which have been part of the show since its inception in October 2009. Heck, some
of the hosts of It's Showtime in the Philippines were able to meet their
Indonesian counterparts upon sharing a live direct feed of each other from their
respective studios. It quickly became a top trending topic on social media with
many Filipino netizens praising and congratulating the show for this wonderful milestone
and some literally having tears of joy while watching.
Since its inception as a morning show in October 2009 followed by its
transition to noontime in February 2012, It's Showtime has been consistently
winning in the ratings game and even surpassed the controversies and trends
that have challenged their resiliency and their continuing commitment to make people
happy. The show is committed to discover world-class talent and deliver high-quality
Filipino entertainment that could appeal to the global market and the
introduction of the likes of XB Gensan, Rachel Gabreza and The TNT Boys is its
strong example to boot. As it continues to prepare for its 10th year anniversary,
It's Showtime recently introduced its newest segments namely the compatibility
game KapareWHO and Bidaman which is the show's own search for the next leading
man.
On the other hand, It's Showtime Indonesia is hosted by an intriguing
ensemble of the country's brightest stars which include singer-comedian Raffi
Ahmad, model-turned-actress Luna Maya, renouned host Indra Herlambang, host-actress
Chika Jessica, the Musbrothers twins and Filipino TV host and recording artist
Leo Consul. The franchise carries some of the show's popular segments that have
been enjoyed by Filipino viewers through the years such as Sine Mo 'To, Cash-ya!
Kaya!, CopyCut, Ansabe? and the Bida Kapamilya talent competition.
