 |
| (Image Source: Manila Bulletin) |
Jollibee, the largest fastfood chain in the Philippines, surprisingly
kicked off the new year with an official statement released on its social media
accounts that its Champ burger will soon phase out in all of its stores
nationwide and that literally shocked and eventually saddened many Filipino
foodies especially those who have tried and experienced eating the iconic
burger more than once in their lives.
Highly regarded as the first double beef patty burger being served in a
local fastfood chain, the Champ has been among Jollibee's well-loved staples
aside from the Yum!, Jolly Spaghetti and ChickenJoy since its first store was
opened in the late 70s. Aside from the beef patties, the Champ is flavored with
cheese, tomato, lettuce and other ingredients. Heck, there is a mascot named
after the heavyweight burger. Above all else in all honesty, there is nothing
special about Jollibee's Champ but I guess it has been involved in the fond memories
shared by Filipinos on social media through the years.
Aside from the Champ's immediate phaseout, Jollibee's statement also
included the pullout of its Big Burger Steak meal since New Year's Day which
was not considered a huge concern for its customers. According to the brand,
its products are undergoing a review where it will be used for further forthcoming
improvements in the foreseeable future. Fortunately, among these improvements
is the possible return of the Champ which would surely delight customers once
again if it is. For now, we can still enjoy the red bee's other favorite meals
and food products including the double Yum! burger, regular burger steak, Jolly
Spaghetti, ChickenJoy, Jolly Crispy Fries and more.
To be honest, I've never experienced eating a Jollibee Champ throughout
my life. It may be because of its price tag which literally turned off some
customers and can probably be considered as among the major factors behind the
Champ's sudden pullout. But that doesn't matter, anyway, since Jollibee would
continue to make its customers happy with its ambiance and great food wherever
it goes. In the near future, I may be delighted to try out the Champ once in a
lifetime if it makes a return for a long time. In conclusion, all I can say is
"Smell you later, Jollibee Champ, and we'll see each other again
soon."
