Rediscover Hallyu Through ABS-CBN Books' Hello Hallyu

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LIFESTYLE | June 3, 2020

Check out these four colorful covers of ABS-CBN Books' newest offering "Hello Hallyu" featuring some of the Philippines' most popular Kpop stars. (Image Source: ABS-CBN Books/Noink/ABS-CBN)

It has been more than a decade or so since the Korean pop culture scene has captured and captivated the charm and hearts of millions of Filipinos considering that it was the emergence of Asian dramas on Philippine television that literally started the craze. Now, amidst the recent worldwide health crisis where staying home is encouraged, many Filipino households have been enjoying the latest Korean dramas hitting the scene such as Crash Landing On You, The World Of The Married and others. With these in mind, it's time for new Korean drama and music lovers to rediscover and reintroduce themselves to the Hallyu wave. And this is where ABS-CBN Books' "Hello Hallyu" comes in.

Through the support and collaboration of ABS-CBN Events, Nature Republic, Ovation Productions, MLD Entertainment, KPOPCON, PKCI and FanLive, ABS-CBN Books officially launched a one-of-a-kind locally-based book on Korean culture that celebrates Filipinos' fandom of all kinds and forms of the Hallyu wave and the Korean pop culture scene in the country ranging from music, drama, beauty, fashion and food. "Hello Hallyu" explores the history and enduring popularity of the Korean wave in the Philippines and even features exclusive interviews and photos on some of the most popular Korean artists in the country embedded within its colorful pages.

On the book's various covers, expect avid K-pop and K-drama lovers to see the likes of Park Bo Gum, EXO, MOMOLAND and other prominent Korean personalities who embody Hallyu's artistry, aesthetic and multi-faceted branding that has earned the awe and admiration of many Filipinos - young and old alike. Readers should also discover that the insights within the book are from a fangirl's perspective. This is because Aya Villarreal, the author of "Hello Hallyu", is a certified and long-standing Hallyu enthusiast since 2005. One of the founders of FanLive which was among the companies that bring Korean artists to Filipino shores, she has witnessed the evolution of Hallyu's local fandom over the years since 2003 from a simple group of fans sharing the same interests to a multi-million peso industry involving concerts, events, brand endorsements and commercial products.

Those who are new to the Hallyu wave and the Korean pop culture scene can add "Hello Hallyu" to their newly-organized Korean merchandise collection and discover for themselves how one's simple love of K-pop and K-drama grow and evolve into an essential part of Filipinos' lifestyle in today's modern world. "Hello Hallyu" can be availed online via ABS-CBN Books' official Facebook page as well as its official stores in Shopee and Lazada.