The Trubitastic Impact And Foreseeable Future Of XTREME Appliances

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OPINIONS, LIFESTYLE | September 23, 2020

(Image Source: Manila Bulletin/XTREME Appliances)

In 2016, Suntouch Technology Corporation launched XTREME Appliances from a common Filipino trait of being frugal and spending on products that are "sulit" or affordable. After two years of selling audio and video devices, Suntouch president and CEO Richard Lim wanted XTREME to become a household name and as a one-stop shop for consumer and corporate appliances that cater to the needs and demands of Filipino consumers which were eventually classified into Audio and Video, Cool and Home categories. Following its strong online presence and support from a bevy of Filipino celebrities and personalities, XTREME is all set to make its purpose a reality.
From five showrooms, XTREME plans to expand and strengthen its physical presence in the country with the opening of 20 concept stores across different parts of the archipelago before the end of 2020. These are slated to be increased by 50 or 60 by the first quarter of 2021 or beyond. These One-Stop Shop Appliances stores will assure its accessibility to Filipino customers in Luzon, Visayas and Mindanao in the coming months. In the meantime, XTREME continues to introduce new appliances that promote productivity and efficiency at home and are sure to be useful for Filipino households during these challenging times - from small appliances to product updates and technlology improvements - with more fresh and useful offerings to be introduced during the last quarter of 2020.

On the other hand, amidst the continuing threat of the COVID-19 pandemic, XTREME has implemented extra care and safety precautions for its employees in order for the company to continue providing essential products for Filipinos such as face masks, disinfection, and free shuttle service and accommodation for those living in areas under Modified Enhanced Community Quarantine (MECQ). XTREME sales agents with motorcycles, meanwhile, are given a flexible payment term with no interest to provide convenience on scheduled client visits and other operational duties without the need of a limited and stressful means of transportation. Furthermore, XTREME is creating employment opportunities for fresh graduates and those who have lost their jobs before and during the pandemic.

The current health situation in the country is letting us be more productive within the safe comforts of home, and XTREME Appliances will continue to market products with innovation, functionality and valuable worth as it looks forward to its trubitastic impact and foreseeable future on what's to come. XTREME's full line of products are available at Lazada, Shopee and www.xtreme.com.ph. Visit and follow XTREME Appliances on Facebook, Twitter, Instagram and TikTok for updates and details on incoming deals and upcoming products.