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| The Philippines' longest-running Sunday musical variety show, ASAP Natin 'To, made its impactful historic airing debut on TV5 last January 24, 2021. (Image Source: ABS-CBN News) |
January 24, 2021 will be remembered forever as a significant and momentous milestone in the history of Philippine television as ABS-CBN's ASAP Natin 'To, the longest running Sunday musical variety show in the local television scene, aired on TV5 as the latest platform aside from Kapamilya Channel, Jeepney TV, Kapamilya Online Live, A2Z, iWantTFC and The Filipino Channel (TFC) that will enable more Filipinos nationwide and around the world to enjoy the best world-class concert experience on television. The show's simulcast airing would eventually become a top trending topic on social media with more than hundreds of thousands awed, overwhelmed and delighted literally in tears talking about it.
This historic airing was made possible through what is highly regarded as a miraculous and remarkable collaboration between two of the largest major Philippine television networks in the country. "This collaboration between Cignal, TV5, Brightlight Productions and ABS-CBN marks the start of a greater cooperation among our various industry players and begins a new era of partnership," said TV5 and Cignal TV President and CEO Robert P. Galang. "The top-rated content combined with Cignal and TV5's strengths in technology, direct-to-consumer distribution and mobile and broadband reach will usher in a new viewing experience for fans and subscribers alike. The future of entertainment media is rapidly converging around a dynamic mix of traditional and digital platforms with Cignal and TV5 launching new content and synergies that will disrupt conventional broadcast methods."
ASAP's maiden simulcast airing on TV5 featured some of the well-loved, highly-respected and most sought-after talents and artists in the local entertainment industry led by Gary Valenciano, Martin Nievera, Zsa Zsa Padilla, Erik Santos, Ogie Alcasid, Regine Velasquez-Alcasid, Jed Madela, Vice Ganda, Kim Chiu, and The Gold Squad among the Kapamilya network's ensemble of stars and hosts as well as its newest Kapamilya star Janine Gutierrez. Social media exploded throughout the show with different hashtags created by its hosts and guests, while several TV5 officials and personalities have happily promoted the network's debut airing of the show online.
The simulcast airing of ASAP Natin 'To has literally raised hopes and expectations that the miraculous partnership between TV5 and the premiere media and entertainment company in the Philippines will continue to evolve and prosper, and only time will tell if it would succeed in testing the waters and enable it to proceed to a whole new level depending on the scope of TV5's open-door policy. Aside from ASAP, TV5 also airs FPJ: Da King every Sunday at 2:00-4:00 pm featuring the movies of King of Philippine Cinema Fernando Poe Jr. Both ASAP Natin 'To and FPJ: Da King are also aired on Kapamilya Channel (SKYcable SD channel 8 and HD channel 167, Cignal channel 22), A2Z (free TV channel 11 in Mega Manila and parts of nearby provinces, SKYcable channel 11, Cignal channel 20), Kapamilya Online Live on ABS-CBN's Facebook page and ABS-CBN Entertainment's YouTube channel for live and 24-hour limited on-demand streaming, iWantTFC and TFC for Filipinos outside the country.
