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| realme's first flagship 5G smartphone, the realme X50 Pro 5G (Image Source: PricePrice.com/realme Philippines) |
On November 25, 2020, realme has managed to become the leading smartphone brand in the Philippines in terms of the number of units being sold across the country based on data gathered by three renouned tech and mobile analytics firms namely: Counterpoint Research, Canalys and International Data Corporation (IDC). According to IDC, realme Philippines was able to enjoy an incredible 962.5% annual growth and captured 25.4% of the local market which is satisfyingly enough for the brand to capture the top spot.
It is worth surprising that realme has been more impressive since its inception two years ago and maintains its momentum all throughout the year 2020 which was a challenging year for all existing companies and consumers in the Philippines due to the ensuing community quarantine brought about by the COVID-19 pandemic. According to realme Philippines Marketing Head Eason De Guzman in an interview with TechPinas founder, publisher and editor in chief Mark Milan Macanas made possible via local marketing and PR firm Ardent Communications, the continuing success of realme in the Philippine market attributed to the elevated experience each of its smartphones and AIoT devices bring to their respective price segments as well as its strong and wide network of online and offline stores, forged relationships with key industry players such as Mobile Legends Bang Bang developer MOONTON, and the overwhelming support of the online community of users assuring them that they can get to enjoy a complete realme experience - from product consultation and purchase to post-sale customer service.
Upon realme's arrival in the Philippines back in 2018, the smartphone industry has already been teeming with local and international brands providing their own line of products with features catering to the digital lifestyle experience of Filipino consumers. However, for realme Philippines, it is all about the trust and confidence it brings to its products and the local tech media has been instrumental in emphasizing the value of the brand's trust, confidence and assurance to its market audiences through product reviews and criticisms from tech journalists, reviewers, bloggers and vloggers. realme Philippines has recently launched its newest flagship smartphone, the realme X50 Pro 5G, through postpaid partnerships with Smart Communications and Globe Telecom and is set to sustain its position as the top smartphone brand in the country by further making elevated experience available and accessible to more Filipinos as well as optimizing resource management and supply chain which will eventually bring the realme experience to a broader number of Filipino consumers.
The COVID-19 pandemic has allowed Filipinos to reassess the pros and cons of their daily life and reaped the potential and benefits of the digital sphere - from leisure activities to academic, corporate and entrepreneurship. Expect realme Philippines to introduce more technological products and innovations that can help them maximize the potential and take advantage of the opportunities that the digital sphere can offer in order to make their lives more efficient, convenient and connected within one huge realme ecosystem. Besides, a better digital lifestyle experience is what realme truly promises to bring to the table.
