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| realme 7 Pro (Image Source: Adobotech) |
2020 is one to remember for realme as it not only continue to showcase and introduce its own sleuth of innovative and engaging quality products for today's modern generation and beyond, but also scored local and international recognitions and distinctions for its portfolio and business milestones.
In just two years, realme Philippines was able to reach the top spot in the local smartphone market based on data by Counterpoint Research, Canalys and the International Data Corporation (IDC). It eventually became the fastest-growing smartphone brand in the country with its consistent sold-out sales, successful product launches and campaigns and a bevy of industry awards under its belt. Among its campaigns and product launches that have aimed to aid Filipinos in thriving towards the highly digital dynamics of the new normal are its premium X series and e-commerce exclusive narzo line of smartphones as well as its growing smart home portfolio comprising of smartwatches, new audio devices, smart camera and toothbrush among others. realme Philippines has also onboarded its first product ambassadors, social media sensation Donnalyn Bartolome and cosplay queen Alodia Gosiengfiao.
These efforts were not only recognized by consumers but also by industry leaders as well. The two-year old brand bagged a Silver Anvil Award for its Facebook community under the Digital PR Program for the Consumer Welfare category, recognizing the online community as a platform to build ties and nurture an elevated smartphone experience for the Filipino youth, and a bronze trophy from the Asia Pacific Stevie Awards in the Most Innovative Start-Up Of The Year - Consumer Products Industries category. On the other hand, its global counterpart has garnered 17 brand awards, 159 product awards and five top-tier design awards across the globe and much of its commercial, corporate and innovative success underpinned by strong support is attributed to its clear and precise vision of providing cutting-edge features and trendsetting design to its main customers - the youth.
Carrying its slogan "Dare To Leap", realme adopts an intriguing strategy of producing products with exceptional performance and trendsetting quality for the youth, all of which are available at affordable and attractive price points. The strong momentum gained in 2020 will surely catapult realme to greater heights in 2021 with new products and technology on the horizon.
