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| (Image Source: Speed Magazine/Shopee Philippines) |
Shopee, the leading online shopping and e-commerce platform in Southeast Asia and Taiwan, partners with the Philippines' Department Of Health (DOH) to further promote education on the COVID-19 vaccines through in-app and social media initiatives. As the Philippines aims to vaccinate 70% of its population within three to five years in order to achieve herd immunity against COVID-19, the partnership between Shopee and DOH augments the concerted efforts of the private sector and local government units to encourage Filipinos to get vaccinated and protect themselves and their loved ones against the virus.
While the national government and local government units roll out COVID-19 vaccination programs, the vaccine hesitancy rate among Filipinos continue to increase, going from 47% on the first month of 2021 to 61% by the end of the year's first quarter. They remain resistant to the vaccine due to concerns on potential side effects, uncertainty about efficacy and skepticism among other essential factors. From now until August, users can learn more about the safety and effectiveness of the vaccines from representatives of DOH and the World Health Organization (WHO). On the other hand, Shopee will post helpful information about the vaccines on its official social media pages and a dedicated microsite on the Shopee app.
"Shopee is honored to partner with the Department of Health to educate Filipinos on the importance and benefits of vaccination. Through our collaboration with DOH, we can provide the community with accurate and science-backed vaccine information. With proper education, we aim to raise the public’s awareness and hopefully encourage more people to get vaccinated," said Shopee Philippines' Martin Yu. Meanwhile, Beverly C. Ho, MD, MPH, Director IV at DOH Health Promotions Bureau, stated, “This partnership symbolizes what we, in the Health Promotion Bureau, want to do—meet people where they are and make living healthy easy. That’s why we are thankful to use Shopee’s platform, one that effectively reaches and engages millions of Filipinos, to make RESBAKUNA reach a wider audience. The immense potential this partnership holds, not only in increasing vaccine confidence but in improving overall health literacy among Filipinos, truly excites us.”
Visit https://shopee.ph/m/resbakuna-kasangga-ng-bida to know more and stay updated on Shopee's initiatives against the continuing threat of the COVID-19 pandemic in the Philippines.
